Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Or conversely, to keep their names out of the news. A balanced communications strategy is going to maximize the return on investment.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Types 145

Types Social Media Microblogging Overview 145

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Or conversely, to keep their names out of the news. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 195

Marketing Syndication Adwords News 195

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249

Examples Social Media Social Networking Community building 249

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 29, 2024

With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

SocMed Sean

MARCH 22, 2022

For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Is Twitter Facing Challenges As A Social Network? Over the last couple of years especially, much of the conversation has been in response to politics.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Socialized

NOVEMBER 7, 2009

Some of these are legislated, and some of them simply come from community values. My rules are based on a combination of factors, like why I am on Twitter, my personal standard of ethics, my perception of community values, and Twitter’s TOS. This is an example of a rule that most people probably don’t follow.

Communities 162

Communities Twitter MySpace Social Networking 162

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Almost Savvy

JULY 15, 2010

Talk (And Listen) To Me We’ve all read the advice that the most effective ways to leverage the opportunities to build relationships with new people online is to be engaging and interested in them, by having a conversation that includes both listening and responding. I’m also happy that Karen shared the post with her community.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Off-platform activity such as traffic from search engines or social networks can help you here, too. Like any social app, interactions go hand in hand with reach and engagement.

YouTube 99

YouTube Engagement Metrics Analytics 99

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Hashtags have become so large that communities pop up around their use. Conversational hashtags. Let’s look at an example.

Hashtag 78

Hashtag Brands How To Conference 78

Firebelly

JUNE 24, 2010

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. So, what does all this mean for LinkedIn in 2024?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Or conversely, to keep their names out of the news. It includes other influencers such as members of the public who have large or loyal social media followings. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 130

Reputation Tools Brands How To 130

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ).

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Convince & Convert

FEBRUARY 8, 2012

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. Deb, how are you? How are you?

Communities 121

Communities Activities Conference Conversation 121

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. This is especially true on Reddit, a platform that thrives on a sense of community.

Reddit 133

Reddit How To Marketing Banking 133

Jason Yormark

AUGUST 9, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Social Network Quality vs. Quantity: What’s More Important? Subcribe via RSS Social Network Quality vs. Quantity: What’s More Important? That’s a whole different conversation. But I say quality reigns supreme.

Social Networking 100

Social Networking Badge RSS Disqus 100

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69