#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. It’s hard to believe that we’re getting closer to the end of 2018.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

#SproutChat Calendar: Upcoming Topics for April 2017

Sprout Social

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line. This post #SproutChat Calendar: Upcoming Topics for April 2017 originally appeared on Sprout Social.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. While it is a decent way of getting the raw facts out there about upcoming events, it’s not a good way of drumming up excitement, driving likes, or getting your event information shared. Now, take a look at this electrical service company’s Facebook post.

Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Social/community team size – we all want more help, but how large are most community/social teams?

Engage With Your LinkedIn Company Page Network From the Smart Inbox

Sprout Social

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy.

Use Instagram to Create Visual Engagement

Mindjumpers

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening.

3 Ways To Great Social Content

Mindjumpers

I’ve seen photos of cute animals doing funny things and posts encouraging me to “Like” if I’m looking forward to the upcoming weekend, from brands in both the food industry as well as the tech industry. A part of showing passion is also to acknowledge the people in your community.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Use in Big Companies.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. It’s hard to believe we’re already halfway through the year.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue.

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Moderation: Protecting Your Brand in a Social World

Justin Levy

This upcoming webinar will help you get started and will outline how online moderation will help your company maximize-and safeguard-your social marketing investments without hampering your style. Tags: announcements community miscellaneous social media moderation webinar Have you been curious, and even possibly confused, by moderation? Not sure whether you should be implementing a moderation strategy? Do you even know what online moderation is?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Top Five: Finally some good news

Sherrilynne Starkie

Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE!

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product.

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

How to Create a Content Strategy in 6 Easy Steps

Rebekah Radice

Not long ago, companies got ahead creating as much content as possible. Where will content marketing take your company in the coming months? The company that controls the sale using content marketing isn’t the person pumping out content for the sake of it. Upcoming Events.

7 Great Reasons to Get Really Excited About Bulk Publishing

agora pulse

Whether you’re managing social media for your company or for a handful of clients, you strive to create an on-brand look and feel on each platform. Does the mere thought of scheduling multiple social posts at once make your heart race or your palms sweat?

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

What Associations Need to Know About Facebook’s API Changes

SocialFish

Despite Facebook’s continued assertions that they care about the world and doing good, like helping build community and making the world a better place, the reality is that what they really care about is the bottom line.

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What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

Community managers often want to take public conversations offline. Originally an Instagram writer for Agorapulse, I have been here for four years so far, and I can tell you that this was the number one request of my time with the company.

12 Ways to Improve Your Online Reputation with Wiselike

Techipedia: Tamar Weinberg

In short, Wiselike lets everyone host their own perpetual AMA , regardless of whatever industry you’re in (you could be a sanitation dude, a stripper, a forest ranger, an army general, a company CEO, or whatever else–it’s for anyone and everyone!).

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Guest Post by Leta Soza. There’s something irresistible about a perfect pairing.

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How to Write a Social Media Policy for Your Business

Socialmedia.biz

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges.

How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry. Community size. A traditional metric that is analyzed in regards to social media is the size of the community.