Sprout Social

APRIL 4, 2017

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Social Media Strategies Summit

JULY 14, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 208

Education Case Study Overview Campaign 208

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 121

Social Media Management Skills Social Media Upcoming 121

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements.

Conversation 136

Conversation Twitter Hosting Upcoming 136

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Not so much. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Social listening isn’t just relevant for this year’s upcoming US presidential election. It’s just as valuable to elections happening around the world.

Social Media 116

Social Media Marketing Sentiment Influencer 116

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 2, 2016

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Engage With Thought Leaders in Your Network.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Not only do they increase engagement, but it’s a fun way to give back to your community.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 134

Tips Authentication LinkedIn Groups 134

Likeable

OCTOBER 12, 2021

So, in addition to a standard influencer program on TikTok and Instagram, we tapped into the folks who were leading Clubhouse’s tight-knit communities to see whether or not an audio-only platform could drive link clicks and tangible results. Behind-the-scenes content.

Influencer 94

Influencer Upcoming Small Business Hosting 94

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 133

Strategy Content Curation Press Release 133

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Likeable

JANUARY 26, 2021

Simplicity is Clubhouse’s defining characteristic (for now): voice-only, atomized communities, few visible engagements, no direct messaging capabilities, ephemeral content, etc. . The absence of community guidelines and moderation tools in the app as it currently exists could rouse brand safety concerns. Our First Impression.

SMS 130

SMS Influencer Guidelines Upcoming 130

Mindjumpers

FEBRUARY 21, 2014

In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company.

Engagement 226

Engagement Samples Sample Upcoming 226

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? TUSHY: America’s Most Bottom-Friendly Bar.

Campaign 86

Campaign Travel Hotels Film 86

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 114

Campaign Brands Communities Industry 114

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. we often get great feedback from our community and can make adjustments and improvements. We will show up consistently for our customers and community with high-quality content.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. You can use this same tactic when promoting employees, creators you work with or active members of your community. Sprout Social.

Examples 103

Examples Instagram How To Curation 103

Rebekah Radice

OCTOBER 26, 2018

Not long ago, companies got ahead creating as much content as possible. Where will content marketing take your company in the coming months? The company that controls the sale using content marketing isn’t the person pumping out content for the sake of it. Company-related dates and anniversaries. Upcoming Events.

Strategy 97

Strategy Content How To Upcoming 97

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Eventful Hosting 82

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics.

Social Media 96

Social Media Authentication UGC Communities 96

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

DECEMBER 14, 2017

So for companies that want to speak to educators, there’s no better place than social. In a recent MDR study, about a third of teachers said that they trust social media for product information, and about two-thirds have become fans, friends, or followers of a company’s social media accounts. The Social Side of Educators.

Social Media 114

Social Media Strategy Education Consultant 114

Ignite Social Media

AUGUST 26, 2019

If you’re still considering whether or not to formulate a strategy after reading our recent blog post on the topic, we hope you will join us for our upcoming FREE webinar , Facebook Groups for Brands on Thursday, September 12 at 1pm EST. During this webinar, Director of Community Management Meghan Hardy and I will be hosting a 30 minute discussion (..)

Groups 77

Groups Groups Brands Facebook 77

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MARCH 26, 2020

a leading technology company that provides enterprise open source solutions. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community. Join our community and connect SMMs through shared experiences.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Proceeding without employee buy-in is the #1 mistake. you’re not alone.

Project 121

Project Collaboration Buy Team 121

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 117

Brands How To Authentication Collaboration 117

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. View this post on Instagram. Pre-plan videos.

Template 99

Template Templates Social Media Video 99

Sprout Social

DECEMBER 7, 2021

More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145