Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. i Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! Companies: @HawaiianAir.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . 2 Treat your Community like Family.

Trending Sources

Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. .

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. Tourism/Travel/Hospitality.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Community Management. Piqora (for medium/large companies on Pinterest.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

5 Tips for Using Facebook’s Moderation Blocklist

Convince & Convert

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. Imagine you’re the community manager for Chipotle and you choose to filter out mentions of your competitor, Baja Fresh. It’s also deceiving, as the customer will think their Wall post is public, but may eventually notice that no one from the community has responded.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Speaking of Writers.What IS your company’s voice?

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Having a Community Means Having a Brand: Listen to Feedback!

Facebook Location Targeting: A Detailed Guide

Jon Loomer

Think gym memberships, community centers, etc. 4) People traveling in a location : This is naturally suited to tourism offerings. If you have a tourist attraction, event tickets, hotel, rental car company, or any other service of use to a traveler – go for this.

The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

The culture of the company and how they handle customer service is one of the first things I look for. When I hear my community say that a tool is expensive, I sit up and listen. The company has to be forward-thinking. I like to see tool companies test and evolve.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

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The Secret Sauce to Shareable Visual Content Your Audience Will Devour

Socially Sorted

Sean Blocksidge from Margaret River Discovery Company has also built a loyal, engaged following by posting one original photo of the Margaret River Region on Instagram every day. If you are not Tourism Australia, don’t worry.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . Company size.

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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Acknowledge and share content from community members.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Here’re some fun ideas I could think of: Travel agencies and tourism boards could let people explore certain places in VR before buying their tickets. Real estate companies could let potential buyers look at houses in VR before actually visiting the houses. From Fast Company ).

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are.

Color Clash: Pink or Purple?

Waxing UnLyrical

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon.

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

James is an influencer marketing leader who started online promoting software companies from his dorm room in 1996 and later wrote for WashingtonPost.com. Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships.

Why I love Agorapulse for Social Media Management

Socially Sorted

So, you are not just a customer but part of a company where your voice will be heard. The potential for location-based businesses is huge with this feature, especially tourism. community management statistics such as response time and response rate.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps.

What Is Your Good Name?

Waxing UnLyrical

After all, who wants to do business with a company that has a “bad&# name? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali What Is Your Good Name?

Get PR Measurement Off The Island

Waxing UnLyrical

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.

On Alice in Wonderland and Social Media

Akamai Marketing

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?).

The Value Of A Fire Drill

Waxing UnLyrical

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies.

#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community. SproutSocial I monitor our company hashtags as well as terms/hashtags that match our technology practice areas.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

The 10 Most Shareworthy Socially Sorted Posts from 2015

Socially Sorted

Listed as a Top 10 Business Blog in Australia in 2015 by Smart Company. It’s an honour to have you in my Socially Sorted community. This post struck a chord with my community. Last year in 2015, the Socially Sorted blog continued to grow in awesome ways.