Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

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Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We’ll pick up where we left off last week, discussing social media ROI.

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Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

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Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He then said, “The second way to measure offline business outcomes is to use primary research.

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Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As always in good company with the Tinu and the others. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Waxing UnLyrical

OCTOBER 22, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. decision on what to measure will be unique to each company. Regardless, thanks for visiting! Just as CRT/tanaka’s Life… supplemented campaign did. [.] It’s worth the time to put thought into what to [.]

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Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

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Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

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Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

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Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor.

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Waxing UnLyrical

DECEMBER 14, 2010

He has also sat on the admissions panel for RMIT’s Bachelor of Communication (Public Relations) and tweets about everything from Masterchef to media relations.? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Perfect example of that.

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Buzz Marketing for Technology

JUNE 27, 2008

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." community. (5). 0 Comments: Post a Comment.

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Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He’d love to grab a gab on Twitter.

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Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Will you let me know if this post was helpful? Any further tips? Thanks so much for stopping by WUL!

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Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

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Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. There’s an example here.

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Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

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Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Thanks so much for stopping by WUL!

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Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

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Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Regardless, thanks for visiting! Or as you said, almost perfect!)

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Waxing UnLyrical

FEBRUARY 8, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I know which one I’d choose. What about you? Image: Paul Schultz via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! And the same goes of anyone encouraging people to look to be "listed."

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Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I think even for large companies, people are starting to make decisions on the recommendations of their friends. These fine folk did: Jan.

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Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Bare Feet Studios

JULY 16, 2010

Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Make a really good demo ! You will instantly stand out from the crowd. Go Waimanalo!

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Bare Feet Studios

AUGUST 20, 2008

If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series. We are actually getting calls from companies who want to sponsor – without having approached them first! in their community. It generates and RSS feed of all events we create. Web courtesy 101.)

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Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We became good friends. The fundraiser was a success. Please share via a comment. Regardless, thanks for visiting!

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Bare Feet Studios

APRIL 14, 2009

Invest in an external mic & supported camera 8 #smgps about 1 hour ago from twhirl Online video: When it is nearly free to produce and host, why don’t you or your company have its own internet TV show yet? Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

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Bare Feet Studios

OCTOBER 10, 2008

Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. Tatu Digital Media : Web design, product demos, WordPress mods and community management Share/Bookmark Thanks for reading! Recipe 31 : Recipe 31 creates customers through conversations.

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Bare Feet Studios

MARCH 19, 2010

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In theory a company has the right to set its own rules on its own properties.

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Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn. We will be upstairs in the Aliʻi Board Room.

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Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

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