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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Now, open up Buffer for Android or iOS on your phone and tap the ‘Tap here to repost your image from Instagram’ notification. Since Instagram’s API doesn’t yet allow full scheduling and auto-posting, Buffer for Instagram works using reminders and notifications on your phone.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

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The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

The culture of the company and how they handle customer service is one of the first things I look for. When I hear my community say that a tool is expensive, I sit up and listen. The company has to be forward-thinking. I like to see tool companies test and evolve.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Why I love Agorapulse for Social Media Management

Socially Sorted

So, you are not just a customer but part of a company where your voice will be heard. Unlike some other social media management tools, Agorapulse has one column for me to respond to notifications and mentions. community management statistics such as response time and response rate.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are.

What Is Your Good Name?

Waxing UnLyrical

After all, who wants to do business with a company that has a “bad&# name? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Color Clash: Pink or Purple?

Waxing UnLyrical

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon.

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Get PR Measurement Off The Island

Waxing UnLyrical

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps.

The Value Of A Fire Drill

Waxing UnLyrical

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Measurement… Supplemented

Waxing UnLyrical

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. decision on what to measure will be unique to each company.

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. As always in good company with the Tinu and the others.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into.

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Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

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How To Become A Public Relations Star

Waxing UnLyrical

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The Decision

Waxing UnLyrical

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook.

Talking The Social Media Walk

Waxing UnLyrical

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media?

How To Get Your Blog Project Approved

Waxing UnLyrical

Our community was now creating the bulk of our content. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Walking the Social Talk

Waxing UnLyrical

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

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The Problem With PR

Waxing UnLyrical

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New Year's Resolutions for Job Seekers

Waxing UnLyrical

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Class 234

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Even if Fast Company tries to tell you so. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Class 256

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

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How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon.

Free Advice: What WOMF Can Learn From WOMMA and Me

Bare Feet Studios

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. First, let’s clear up the acronyms: WOMF stands for Word of Mouth Forum™ It is a company that has developed a type of web software that allows local communities to have an advertiser-sponsored, consumer reviews and discussion web site. The parent company is from Australia, though their corporate site has zero information.