Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. When you search “Tiger Woods” on a traditional search engine, you will get results which include news stories from major media outlets, links to Wikipedia and espn.com, and Tiger’s official site which happens to be TigerWoods.com.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

The Realtime Report

NOVEMBER 29, 2012

The uneasy relationship between Twitter and the third-party developer community has been well documented. How is the company making its case — and what is Twitter’s counter-argument? The PeopleBrowsr case is the first time that a Twitter partner has taken a stand against Twitter. PeopleBrowsr: The Complaint.

Twitter 189

Twitter Data Wikipedia Analytics 189

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social media Donations it works for Wikipedia. An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. Customer Pays Twitter .

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. There’s an example here.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. The oil spill covers a surface area of at least 2,500 square miles (6,500 km 2 ) according to estimates reported on May 3, 2010 byReuters. from Wikipedia ].

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate " These findings echo what we saw in the eLearning Guilds 360 Report on eLearning 2.0 ( webinar today , by the way).

Project 265

Project Web 2.0 Module Wiki 265

Social Media Strategery

MAY 1, 2012

All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. It's no wonder Wikipedia has advised against PR pros editing articles directly. Would you want to read a restaurant review from a reporter who is also part owner of said restaurant? Photo courtesy of Flickr user bitjungle.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Josh S Peters

OCTOBER 20, 2009

At the end of the day when you write up your reports you need to have solid business metrics to back up your success or document your failures and that doesn’t just mean ROI, because honestly, it’s just one piece of this puzzle. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 161

ROI Social Media Metrics Loyalty 161

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. Building my first online community 4. Hiring some help 3.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 EIU Report. Future of Communities. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges.

SocialText 100

SocialText News Sharepoint Web 2.0 100

The Way of the Web

AUGUST 30, 2012

The need to voraciously read as much as possible, from the adverts on the London Underground to a range of blogs, books, and random Wikipedia articles, and accumulating the skills to be able to be creative, and judge creativity, should become a habit for anyone in marketing. 37Signals ), reading great books on design (e.g

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? Why invite Bloggers to a News.com Press briefing?

Communities 108

Communities Social Media Journal Diagrams 108

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Social Media Strategery

NOVEMBER 20, 2009

Some were in media relations classes where they were learning about the differences between pitching reporters and bloggers. But, for the most part, social media had yet to become a substantial part of their communications curriculum. How many sources are need to verify? What’s the definition of a source? Heroes At the Gov 2.0

Education 88

Education Gov 2.0 Class Web 2.0 88

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding. .

Review 190

Review Press Release SEO Engineering 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. The Online Consumer Engagement Value report idea is a good one. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Myrland Marketing

JULY 6, 2018

This survey of in-house counsel was answered by the following: 85 corporate counsel, with 51% from companies with 2017 revenue of $10 billion or more. 72% work for companies with 5,000 or more employees. 17% work for companies with 1,000-5,000 employees. 6% work for companies with 500-1,000 employees. Research Reports.

Survey 54

Survey Content Research Curation 54

Bare Feet Studios

MARCH 1, 2009

Why have secret judges when you can have the community on the internet get engaged, give you more page views, and do the judging for you? Another salient point to make about the influencers that you focused on, is that they also have jobs, income and the means to promote Hawaii tourism in their communities of more of the same.

Tourism 40

Tourism Campaign Sites Social Media 40

Viper Chill

APRIL 15, 2014

I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. A Company So Clearly Influenced With Google’s Direct Help. They provide seed venture and growth-stage funding to companies – including Uber, Nest, and RetailMeNot.

SEO 91

SEO Widget How To Retail 91