Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? 38% of organizations surveyed for an upcoming study from Aberdeen said the biggest growth in learning and development over the next year will come from â??informal t use these tools grew engagement by a mere 1%. (An informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. Klarna is a global fintech company that enables smooth shopping by allowing consumers to buy now and pay later. They use Tweets to collect and act on social feedback directly from their community. Y’ALL WE DID IT.

Types 141

Types Social Media Content UGC 141

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. How can I help you?

Social Media 153

Social Media Strategy Social CRM Consultant 153

Social Media Strategery

DECEMBER 30, 2008

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. And remember them.)

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. We are currently evaluating the program to see how it will work in the upcoming school year.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Bare Feet Studios

JUNE 7, 2009

I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. It’s a lot of work for a group of volunteers.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Justin Levy

JULY 6, 2010

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature. 250 discount if you use "JUST25" when registering! United States License.

RSS 216

RSS Overview Journal News 216

Convince & Convert

AUGUST 31, 2015

Although you may have a large following or send out a number of communications through various channels, are you using your 1:1 employee emails in the best capacity to ensure your audience is truly engaged with what you’re creating? Getting the word out about your company’s most important content has never been easier.

Content 60

Content Upcoming Real Estate Conference 60

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Viper Chill

AUGUST 28, 2012

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. Would you see anything about the industry on a magazine stand. This is a really interesting question, especially for people who are managing communities that are attached to larger brands.

Adsense 77

Adsense How To Forums Sites 77

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

JULY 8, 2019

Look at what other companies they’ve worked with in the past. Now for the fun part: sharing your upcoming takeover with your audience! A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT. Perfect alignment between the host and the company. Review their posts and Stories.

Hosting 111

Hosting Instagram How To Hashtag 111

Hootsuite

JULY 9, 2019

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Monday.com is another company that makes extensive use of customer testimonials. For example, fans of luggage company Away use #travelaway in their posts: View this post on Instagram. www.kaylaitsines.com/app.

Strategy 111

Strategy How To Marketing Review 111

Hootsuite

JANUARY 9, 2023

You’ll want to set your own rules (for example, no one who works for your company can win — bummer) for your Facebook contest, but you also need to be mindful of the social media platform’s official rules when it comes to giveaways. The company is seeking out a new name for a product and taking to Facebook to ask for suggestions.

Examples 28

Examples Facebook HootSuite Collaboration 28

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Facebook 210

Facebook B2B Privacy MySpace 210

Rebekah Radice

OCTOBER 26, 2015

Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. your hometown, niche, industry or company name). Use Twitter Lists.

Twitter 114

Twitter How To Hashtag Curation 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

iPad 137

iPad Content iPhone Wireless 137

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Create three compelling arguments.

Products 92

Products Real Estate Tourism Fashion 92

Justin Levy

AUGUST 8, 2009

Tony is behind the company’s main Twitter account , currently hovering around 1.1 billion company, an in-demand public speaker and someone who has been featured in 2009 in every major business magazine. Fritz has even launched an online community called “Tell Fritz&#. Are you doing this within your company?

Loyalty 174

Loyalty Comments Video Team 174

Techipedia: Tamar Weinberg

JANUARY 24, 2008

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Writtent Blog

MARCH 23, 2016

Prepare some questions (look through some big magazines for inspiration). Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Share Your Company Story. What are your company’s rituals? What are the great things you do as a company?

List 40

List Eventful Questions Industry 40

Kikolani

OCTOBER 20, 2010

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. Ok everyone. Live Blogging Notes.

Meeting 141

Meeting Ustream Flickr Guidelines 141

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event.

Facebook 279

Facebook How To Applications URL 279