Social Media Strategies Summit

AUGUST 15, 2023

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

Marketing 240

Marketing Education Forums LinkedIn 240

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

Communities 140

Communities GPS How To Social Media Management 140

Oktopost

MAY 11, 2020

In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Listen to the podcast: Or watch the live broadcast: With change happening speedily across companies, many people are having to learn new disciplines overnight.

B2B 170

B2B Social Media Management Eventful Sports 170

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. And as you might guess, each job listing features the overall review average of the hiring company.

Social Media 129

Social Media Social Media Management How To Course 129

Oktopost

APRIL 10, 2023

Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences.

B2B 62

B2B Apple How To Training 62

Oktopost

DECEMBER 16, 2020

About Colin Day: Colin , has extensive experience in the world of Martech, Financial Services and Fintech, epitomised in his acting as VP of Global Marketing Operations for the world’s largest FinTech company, FIS , for over five years. SunGard was acquired by FIS in 2015.

Team 125

Team B2B Apple Banking 125

Convince & Convert

MAY 15, 2013

The inherently non-archival nature of SnapChat is both fascinating and problematic, and for most companies I’d consider a foray into SnapChat akin to other, now questionable digital dalliances like Empire Avenue and Second Life. Being in more places in social media doesn’t always make you better, it just makes you broader.

Resources 129

Resources Company Social Media Social Networking 129

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

SEPTEMBER 28, 2023

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Freelance Mitra: Social media manager for The Used , Atreyu , and Thrice Mitra is the social media manager for bands The Used, Atreyu, and Thrice.

Project 62

Project Team Journal Hosting 62

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Whether using it to raise awareness of your products, share informative content, or provide accessible and hands-on customer service, a smart social media strategy can be critical in generating demand.

B2B 62

B2B Marketing ROI Hubspot 62

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. we often get great feedback from our community and can make adjustments and improvements. Plus, by sharing our own systems transparently (like in this post!), Be Buffery.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

APRIL 29, 2021

The social data we found changed everything. We hosted a digital event knowing our customers needed community and a network of support. If marketing’s guiding principle is to be the steward for the customer, social media managers are our experts in the field. The future of marketing depends on social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Plus, many brands are taking steps to celebrate the day.

Social Media 106

Social Media Brands Creative Commons Education 106

Buffer Social

APRIL 4, 2023

So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. It’s essentially  a storefront for fielding requests and managing back-office operations.

Content 77

Content Banking Newsletter LinkedIn 77

Mindjumpers

JANUARY 12, 2011

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Here, we will go through the winners of this year’s Awards Gala: Best Social Media Management Tool: HootSuite. Most Creative Social Media Campaign: Stand Up For WWE.

API 212

API Technorati Foursquare iPad 212

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social messaging. Social shopping networks.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. Combining social ads with video will go a long way towards creating successful campaigns. Create Community. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it.

B2B 136

B2B Social Media Strategy LinkedIn 136

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Tik Tok (Douyin) – a music video platform and social network.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Extend social further into your business with CRM & Helpdesk integrations.

Reddit 105

Reddit Hubspot API Reputation 105

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Cutting back on social media investment during an economic downturn gives your competitors room to swoop in and gain share of voice.

Social Media 114

Social Media Marketing Atlassian Team 114

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Firebelly

SEPTEMBER 28, 2015

When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Wednesdays at 12pm EST. Sample topic: Spring Cleaning Your Social Media. Learn more ].

Social Media 100

Social Media Sample Samples Twitter 100

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release.

Examples 92

Examples Campaign Discount Marketing 92

Later

JUNE 7, 2021

If one of your LinkedIn marketing goals is to attract new talent to your company, spotlighting existing employees is a great place to start. Sharing success stories is a great way to bolster your company profile on LinkedIn, and can also bring your employee community together through a sense of achievement.

LinkedIn 92

LinkedIn Strategy Content How To 92

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, here’s where it gets interesting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Not just that, Keyhole is a complete social media management tool. An HR company, Remote, demonstrates a prime example of using this strategy to its advantage.

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

NOVEMBER 29, 2016

A huge thank you to Stefanie for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for the best ways to start, grow, and nurture successful marketing and social media events. Companies and Events Mentioned by Stefanie. We have an audience on social.

Eventful 40

Eventful Communities Strategy Conference 40

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community.

Brands 66

Brands Travel Instagram Curation 66

Buffer Social

JUNE 16, 2022

However, there are many reasons why you should care, not least because it’s now standard practice to look through prospective employees’ social media. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.

Social Media 118

Social Media How To LinkedIn Authentication 118

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Will be VERY interesting to see if Facebook kicks Wildfire out of its Preferred Developer Community, or revokes some measure of access.

Google 165

Google Adwords Software Social Media Management 165

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager?

Communities 95

Communities Social Media Management HootSuite Skills 95