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Do You Have An Online Marketing Strategy?

Small Business Mavericks

Some companies don’t even have a strategy. Social promotion includes other things like widgets, communities and forums, and any aspect of social media that involves hard and soft promotion. Online marketing strategies are a dime a dozen. In effect, the strategy is no strategy at all.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191
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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007 Slide 12: widgets Slide 13: understanding of what constitutes knowledge work is narrow [link] Slide 14: What does this mean for Knowledge Workers and Knowledge Management? Slideshare.net (beta). My Slidespace.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Starbucks cups or TechCrunch gear and does a deal with those companies 2.

Twitter 99
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7 Ideas for Seriously Growing Your Subscribers

Kikolani

Actually offering visitors something – or the chance at something – is much more appealing than a third-party company attempting to sell a product, so the difference between self-serving ads and third-party ones are night-and-day for visitors. Make Subscription Boxes Frequent.