Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

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Training Social Media Yammer Company 75

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

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Brands Consultant Film Flickr 100

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market.

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Vocus Alltop Message Boards Klout 184

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Learn how to measure their influence.

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Social Media Press Release Marketing Widget 232

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

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Alterian SM2 Social Networking Aggregator 127

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. How do brands get involved? What do you think?

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Social Media Klout Flickr Radian6 167

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Understand Influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today.

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Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers.

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Social Media Engagement Forums Policies 272

Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel.

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Social Media Project Flickr Eventful 195

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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Lurker Klout Policies Consultant 203

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Communities Strategy Forums Ustream 55

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? More than one in two customers currently post reviews of products/services on company websites. Companies are too slow to respond to online complaints. . Two way communication. .

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Social Media Flickr Collaboration Review 104

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. Image Credit: Flickr.

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. Who’s with me? (By

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Badge Disqus Web 2.0 Retail 201

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

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Hotels Social Media Communities Discount 245

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. In 2010, blogs and bloggers are truly influencers.

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Class Blogger Issues Review 184

Kikolani

MAY 5, 2016

Photo courtesy of Robert McGoldrick via Flickr. Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. Capturing the attention of the online community can be difficult with all the cyber noise and distractions.

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Content Findability Engineering Flickr 78

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

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Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Dmitri on Twitter Tips the Tuna.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

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Blogger How To Directory Forums 166

Buzz Marketing for Technology

JUNE 27, 2008

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at last.fm Lets say you are connected with Jane on MyBlogLog and are chatting it up with her on twitter and sharing photos on flickr. rocking out. How does it work? Drop us a line if you need any help!

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Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni. Image: Marieke Kuijjer via Flickr, CC 2.0 Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor.

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Class Postrank Tourism WordPress 119

Convince & Convert

NOVEMBER 1, 2011

Flickr, going back to FriendFeed and Plurk and things that we don’t necessarily use now. That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. We actually have to do it for the value in that.

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Klout Social Capital Influencer Social Graph 122

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers.

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Social Media Marketing Digg MySpace 105

ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The most effective company blogs discuss their audience’s pain points.

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Eventful Content Startup How To 20

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. A couple of years of ago, one could easily identify active users through blogs & discussion forums.

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Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JUNE 23, 2008

Flickr photo via ragesoss. In fact, the desire to help, the joy inherent to crossing barriers, the sense of belonging to a community, the awareness that the meaning of whatever we praise and respect may be deepened by our common effort, all those are priceless values clustered in the heart of human beings. Subscribe in a reader.

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Project FeedBurner Web 2.0 Wiki 100

Bare Feet Studios

JULY 8, 2009

He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust. All around bad news.

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Social Media Astroturfing Wikipedia Upcoming 80