Waxing UnLyrical

JUNE 20, 2014

Image: ryan_rancatore via Flickr, CC 2.0. that could be influencing your digital body language and how your audience perceives you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Good morning! Why: What is the overall personality of your brand?

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Brands Consultant Flickr Small Business 213

Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. It’s still cold here.

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Why Your Brain Loves Good Storytelling. Based in the Washington, D.C.,

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. Why: Social media is influencing elections all over the world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Since tomorrow is Election Day here in the U.S., Is social media contributing to political paralysis?

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Consultant Flickr Statistics Study 170

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR. Based in the Washington, D.C.,

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Twitter How To HootSuite Curation 246

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. How do brands get involved? What do you think?

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Social Media Klout Flickr Radian6 167

Waxing UnLyrical

FEBRUARY 13, 2013

Image: moonty via Flickr, CC 2.0. Influence & search are determined by #s of RTs, impressions, etc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So we did just that, went here and there, and had a lot of fun in the process. .

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Strategy Aggregator Consultant Flickr 188

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Your schedule will be influenced by the platform you choose and the content you publish. All of this requires constant human input. Automation, in this case, merely refers to the execution of the campaign. Setting up automation.

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Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Collecting this information is Phase I.

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Vocus Alltop Message Boards Klout 184

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

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Alterian SM2 Social Networking Aggregator 126

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Community management: Community management has come to the fore as a unique role and discipline in itself.

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Skills Communities Issues Education 188

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Understand Influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today.

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CPC Skills Influencer Organization 100

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Learn how to measure their influence. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). and Mogulus, or Qik on a cell phone.

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Waxing UnLyrical

FEBRUARY 23, 2015

Image: Travis via Flickr, CC 2.0. What has changed is when—at what touch points—they are most open to influence, and how you can interact with them at those points,” states David C. ” Liz Papagni explores some effective ways to kickstart your branding strategy in this Business 2 Community post.

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Brands Consultant Film Flickr 100

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Communities Strategy Forums Ustream 55

Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Can Marketers Predict and Measure Influence, Down to the Dollar? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why PR and Marketing Must Work Together to Measure Success. Based in the Washington, D.C.,

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

JANUARY 26, 2015

Image: infradept via Flickr, CC 2.0. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Trends Marketing Consultant Sample 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.

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Social Media Engagement Forums Policies 272

Bare Feet Studios

NOVEMBER 23, 2011

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services.

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Cost Team Influencer Communities 91

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social Media Chemicals Wikipedia MySpace 208

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Class Campaign Klout Influencer 233

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Photo credit: clickflashphotos via Flickr.

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Company Social Media Posterous StumbleUpon 231

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? Weak community-based relationships. • Image Credit: Limocarjuliette Flickr. According to the UK Customer Satisfaction Index. • Companies are too slow to respond to online complaints.

Social Media 104

Social Media Flickr Collaboration Review 104

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

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Lurker Klout Policies Consultant 203

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

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Training Social Media Yammer Company 75

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Could I add one to your list?

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Social Media Yahoo Discount Training 164

Proactive Report

JUNE 1, 2010

The top purchase influences for women are: Consumer reviews on shopping sites 61%. Image credit: lu_lu on Flickr. 36% follow a food/beverage brand. 32% follow a health/beauty brand. 25% follow a household product brand. 19% who follow a superstore via social media. . Blogs 33%. Posts from friends on Facebook or Twitter 19%.

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Brands Message Boards Flickr Forums 82

The Social Media Hat

APRIL 13, 2017

suite of tools, training and community so that I could review everything. As I sifted through the community discussions I found thousands of SBI! Image Credit: Flickr. It turns out that Ken fires customers who insist on disrupting the community. No joke: I was floored. Choosing a wide, saturated niche like, say.

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Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. Who’s with me? (By

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Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. The reach and influence of some organizations’ owned channels rival that of some traditional publications.

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Syndication Marketing Advertising SEO 103

Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Will there be future demand for products? What did I miss?

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Research Social Media Marketing Retail 265

Kikolani

MAY 5, 2016

Photo courtesy of Robert McGoldrick via Flickr. Capturing the attention of the online community can be difficult with all the cyber noise and distractions. Add value to your links by primarily relying on authoritative sources to better promote your content persuasively. Build and Propel Great Business Relations.

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Content Findability Engineering Flickr 78