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The Definitive Guide to Instagram Stories

Socialmedia.biz

According to a common misconception, generating leads or creating brand awareness through Instagram for B2B companies is easier said than done, given that most of their products or services aren’t as ‘visual’ or ‘tangible’ as, say, a Lifestyle brand.

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Why not use this high powered channel to attract your dream team?

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Activating Your Social Media Second Team

Social Media Strategery

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask?

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How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. How did Banišauskas and his team do it? Amino Apps – a network of niche communities.

Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Social/community team size – we all want more help, but how large are most community/social teams?

Social Media Automation Does Not Have to Suck

Convince & Convert

We blew it up and launched Definitive , a 4x/week email that provides the best possible links about one specific digital marketing topic each day. Insightpool created segment of existing subscribers to our email, Definitive. Most of those were to the Definitive email landing page.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community.

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How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. Get our Definitive email newsletter.

How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. Slack is still a prime place for teams to discuss content and social campaigns, though.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 As I thought about it some more, I figured that if these teams are facing many of the same challenges that government agency does, they can probably also take advantage of some of the same strategies that government agencies have deployed too.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Not Everything is Free I always am fascinated myself by looking at people doing dirty jobs — that guy cleaning the bathroom in Madison Square Garden definitely isn’t a happy camper — and realizing that the only thing that governs people toward these tasks is financial benefit.

Power Of An Update: How Nikon Got Into A Crisis & Averted It!

Mindjumpers

Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. Personally, I feel that the angry Nikon fans might be taken the update too literally, but on the other hand it’s definitely an unfortunate post by the company.

My Contribution at PaulWriter.com

The Marketing Blog

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. If you have more than one practice, industry or client team, or consulting arm of the firm, Showcase Pages can be a great marketing tool. Industry teams.

Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Let me explain – as I mentioned in one my earlier posts , I’m currently a consultant within the Strategic Communications team at Booz Allen.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. For early stage and start up companies there’s an analogy of alignment. Lauren : Definitely.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. That’s definitely possible with this functionality.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to cheer for a historically mediocre college football team. But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August. Chicago is definitely part of this equation.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Social Media Needs A Driver

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? So, there is a team appointed to carry out the various tasks. It is definitely good that Social Media Net. Hi Folks, do you work as an Online Community Manager?

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? Most B2B companies have fewer customers, so the opinions of each are magnified.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They do an awful lot more today and they’re a bajillion dollar company.

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It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. Company Culture.

Content Marketing for Business: The What, Why and How for Digital Marketers

Pam Moore

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Need us to help train your team? Definition of content marketing.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Verified ones definitely. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Great Examples of Videogame Social Media Marketing

Socialmedia.biz

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.