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Monday Roundup: Moving Forward

Waxing UnLyrical

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

Wikipedia 181
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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. Image: mkhmarketing via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Social Media Metrics You Can Stop Tracking Yesterday.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

They write about hires, mergers and events in the business community. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. What is # SocialMadness? At the start.

Journal 175
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Blogging Upstream

Waxing UnLyrical

Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? Does my audience want entertainment, or community, or both? Image: Bruce Guenter via Flickr, CC 2.0. I believe our audience is there because they want to hear from our writers.

Fashion 248
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This Week in Social Media – 7/17/2013

Social Media Marketing

However, a recent study from Sloan finds that social business is being delayed , largely due to factors such as lack of an overall strategy, too many competing priorities, lack of a business case or value proposition, and lack of management understanding. Be vigilant, community managers. Image credit: h.koppdelaney (Flickr).

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 236
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. When you SEO a timely news release, you are competing with news, correct? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? But what about SEO for news sites, particularly Google News?

News 274