Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Waxing UnLyrical

SEPTEMBER 13, 2013

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area.

Blogger 263

Blogger Strategy Technorati Community building 263

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is corporate communications? What is the function of corporate communication? Some companies, like QAD Inc., We hear you're all loving the song.

Skills 113

Skills Template Templates Travel 113

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Content 253

Content UGC Community building Hotels 253

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. It’s in human’s nature to be part of communities – so let them be a part.

Facebook 277

Facebook Community building Technorati Communities 277

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Creating a community. Some metrics that align with common social media goals are to: Build brand awareness. Create a community. Community management.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Rather than a handful of big companies (like Google) running everything, the users own, operate and contribute. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products.

Brands 91

Brands Applications Communities Yahoo 91

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. These videos are prime examples of content that can be repurposed across channels. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community.

Template 98

Template Templates Social Media Video 98

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off.

Process 109

Process Tools Content Price 109

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Good question! Search engines?

Conversation 137

Conversation Review Marketing How To 137

Later

AUGUST 25, 2021

In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. a company website, or Instagram account). What is Offline-to-online Marketing? . View this post on Instagram. . #2:

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

FEBRUARY 16, 2023

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Build community “It’s hard to get new customers in this market,” says Dietrich.

Social Media 114

Social Media Marketing Atlassian Team 114

agora pulse

JULY 23, 2020

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 98

Template Templates Eventful Hosting 98

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. Pick a niche and create for the audience that comes with it In a perfect example of picking a niche and doubling down on it, Josh’s content is very clearly geared toward founders.

Social Media 83

Social Media Content Newsletter How To 83

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. Here’s another example from Birchbox: ✨PJs all day✨ Double tap if you think a lazy Sunday sounds amazing… ✌️ ( :@birchboxfr).

Communities 60

Communities Instagram Hashtag Engagement 60

Buffer Social

DECEMBER 14, 2021

Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furniture company. In the case of Paynter, the company only releases its jackets four times per year.

Chemicals 65

Chemicals Embedding Transportation Price 65

agora pulse

JANUARY 30, 2021

Alan Gannett shared the example of The Beatles’ Paul McCartney and how the song “Yesterday” came about. Use live video for community building. And according to Jeff Sieh and Ian Anderson Gray, video builds a trust factor that, in turn, helps to build an audience without borders. Need inspiration?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Convince & Convert

AUGUST 15, 2013

Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons. The examples of Vines submitted are incredibly diverse, but interesting. Key Takeaways. The answer is no.

Tumblr 127

Tumblr Hosting Community building Campaign 127

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 135

Team Social Media Management Skills Trends 135

Pixlee

JUNE 17, 2020

For example, Limecrime makeup is able to show before and after ‘looks’ of their products through these compelling user-generated content videos. It adds personalization to the customer experience and helps you build a community around your brand. One of the most prominent examples of customer-centric UGC is HYLETE.

UGC 53

UGC Brands Apparel Communities 53

Social Media Strategies Summit

APRIL 22, 2019

After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions. Products like Bambu help encourage amplification by allowing companies to internally distribute shareable content.

Trends 143

Trends Social Media Instagram Influencer 143

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Build a community.

Loyalty 88

Loyalty Brands How To Discount 88

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

Small Business 103

Small Business Features Instagram Badge 103

Buffer Social

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  This consistency can help to build a loyal audience who know what to expect from the creator's content.

System 89

System Content Fashion Template 89

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . For example, NAVY Hair Care allows reviewers to specify their hair type so site visitors can identify reviews that are most relevant to them personally.

UGC 52

UGC Marketing Mobile Review 52

Janet Fouts

DECEMBER 1, 2012

That includes online tools and strategies to help get your staff and customers engaged in the process of building a culture around your company that reflects it’s values so that both staff and customers have an investment in it’s success. John shares several examples of transparency between the business owners and staff.

Engineering 126

Engineering Review Case Study Communities 126

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232