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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. It’s tempting to associate social platforms with pure scale. It can be tempting to see these social platforms as troublesome teens — constantly testing our limits and failing to clean their rooms.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Prospect are increasingly closer to making a buying decision before reaching out to a sales rep.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Which social media platforms are best to promote the type of event? Before adding more achievements to a social media platform for a university, ask: What has the university can recognized for? An important platform for this is LinkedIn. Events committee and other committee chairs. Are the events public or private?

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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

For years companies have faced increasing pressure to take a stand on social and political issues. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive. — Ben & Jerry's (@benandjerrys) June 20, 2020.

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. A common mistake brands make across their social channels is using the same pieces of content on every platform. This article breaks down social media marketing tips by platform.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.