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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. It’s tempting to associate social platforms with pure scale. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. The stories resonate with our brand ambassadors, who are proud to work for a company that is doing that initiative.”. Social measurement can’t happen in a silo. Plan for the unknowns to mitigate disruption.

Marketing 144
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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 139
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B2B Social Media Gets Intimate

Social Media Marketing

But what if you want to use a social network to collaborate internally? Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. Until recently, no one dared share corporate secrets on social networks. Private means private.

B2B 148
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Can I change the terms of premarital or prenuptial agreements once signed?

Writtent Blog

Everyone wants to get back to work, and signs are there that well soon be able to resume certain activities, including production and returning to offices, said Matt Miller, president and CEO of AICP, a trade association that says its members account for 85% of all domestic commercials aired nationally on all media platforms.