article thumbnail

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’.

article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Social media provides the road map for broader digital transformation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

article thumbnail

How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company. So how did I find out about the job? A personal referral.

article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. The stories resonate with our brand ambassadors, who are proud to work for a company that is doing that initiative.”. Social measurement can’t happen in a silo. Plan for the unknowns to mitigate disruption.

Marketing 144
article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 137
article thumbnail

Talking About Transportation with Providers

Ari Herzog

Mike Strauss, Newburyport Energy Advisory Committee. Jim Stiles, Newburyport Energy Advisory Committee. I told my idea to many people about convening multiple transportation providers in one room, and nobody said they remembered a time when taxi and bus companies, the MBTA, and regional transit partners were in the same room together.