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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. Even better, mature organizations say the steering committees and working groups they built to manage social programs have also taught employees to collaborate efficiently.

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Diversity in associations is not easy!

SocialFish

Q3) How might we launch sustainable diversity and inclusion initiatives throughout the association community? (Q4) sepler : The need 2 reflect the larger community & the solid research suggesting diversity promotes innovation, creativity & engagement # assnchat. We had this conversation in the Diversity Committee @ # asae10.

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4 Teen Activists You Should Be Following on Social

Likeable

In fact, 80 percent of Gen Zers feel they can have an impact on issues by using social media, and 64 percent believe supporting issues online is more effective at making a difference than doing something in their communities. Kevin founded an organization called One Up Action.

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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

While many brands were busy drafting their “We stand with” statements, Ben & Jerry’s got to work creating well-researched videos, social graphics and blog posts to educate and empower their audience around important issues like transgender rights and racial discrimination in our justice system. Defund the police, defend Black communities!

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Hackers used the same approach and accessed Twitter accounts that were linked to the International Olympics Committee. There’s no denying that social media has become an important part of a B2B marketing strategy.