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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. The truth is everything you say, do, post, like, comment on and share is a representation of your brand. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy.

Sample 78
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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

I use the Within Marketing Pulse to track Facebook CPM and other information. First, it’s important to point out that Within Marketing Pulse doesn’t represent all advertisers on the platform. There could be biases and small sample issues here. Let me know in the comments below! Year-Over-Year Comparison.

CPM 196
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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Showcase reviews: BuzzBlogger.

Google 104
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

A Note on Small Sample Sizes And finally, it’s important to drop the reminder that sample size matters. But if they’re a small sample size without the ability to scale, you shouldn’t expect those results to continue. You’re not going to get that with small sample sizes. It matters a whole lot.

Report 177
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142