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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Data 144
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 157
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure. More on Content Marketing vs. Social Media.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Vitrue a social media marketing platform determined that the.

Brands 275
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How Flickr and Google Help Us Remember

Ari Herzog

Through Flickr’s users who viewed, commented, liked, and shared that photo, the LOC can now tell a story for what was once a story-less photograph. Please continue reading How Flickr and Google Help Us Remember and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing.

Flickr 159
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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Does My Business Need to be on Twitter?

yMarketingMatters

It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. It connect you with your customers.

Twitter 235