Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

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Social Media HootSuite Guidelines Marketing 92

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 113

Sherrilynne Starkie

OCTOBER 29, 2012

And the winner is… Mike Reynolds who left this comment: “Survival. A Survival Guide to the New Social Workspace. . IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Always something I’m looking for.” Ottawa police tweet on the beat. PLEASE LIKE MY FACEBOOK PAGE.

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Conference Newsletter Skills Questions 259

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

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Conference Construction Consultant Training 100

Firebelly

OCTOBER 18, 2013

This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. Being the guy I am, I sought out the social media-related sessions. Social shouldn’t just be a checkbox on your marketing and campaign calendars. Amber Quist , VP of Marketing, Mass Relevance. Blog Social Media'

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Social Media Tips Conference Feed 223

Ari Herzog

SEPTEMBER 27, 2010

I frequently receive email marketing pitches. But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by sending a targeted message to a blogger they can receive positive awareness. Reasonable requests, I thought, once I learned the conference objectives and its speakers.

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Conference Social Media Forums Metrics 123

SocMed Sean

FEBRUARY 5, 2016

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space.

Social Media 100

Social Media Case Study Conference Study 100

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Influencer Marketing . Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Interacting, responding and commenting are almost as important as posting new content.

Brands 273

Brands Hashtag UGC Aggregator 273

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Airlines Sentiment Conference 244

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Social Fresh Conference.

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Eventful Social Media Forums Conference 127

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 101

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 104

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

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Template Templates Examples Social Media 52

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Influencer Engagement Social Media Marketing 100

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

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Research Social Media Marketing Retail 265

agora pulse

JUNE 7, 2019

Head of Instagram Adam Mosseri announced the experiment during his keynote at the F8 developers conference. What are the pros and cons for businesses and social media managers? Focus on comments. What isn’t easy is commenting. Commenting takes brain power. Unless it’s a bot doing the commenting.

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Instagram Social Media Statistics Influencer 118

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too. “We hire for heart.

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Social Media Hotels Marketing Social CRM 111

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Engagement Tips Loyalty Metrics 105

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox.

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Social Media Module How To Meeting 104

agora pulse

JULY 5, 2017

There are a gazillion excellent Facebook Messenger business examples that you can learn from if you want to improve your customer service, gather market feedback, and get new leads and sales. I’ve asked these four international social media experts to reveal their favorite Facebook Messenger business example.

Examples 144

Examples Social Media Facebook Consultant 144

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Social Media Press Release Marketing Widget 232

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 116

Strategy Content How To Marketing 116

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Who knew Columbus would be such a hot spot this year for great business and marketing advice?

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Conference Eventful Small Business Hubspot 131

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Influencer Marketing . Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Interacting, responding and commenting are almost as important as posting new content.

Brands 195

Brands Hashtag UGC Aggregator 195

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

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Social Media Marketing Industry Instagram 111

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Both are great.

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Comments Disqus Social Graph Blogger 220

Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s not about the numbers, never has been. That’s the money shot.

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Social Media Avatar Journal Conference 178

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

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Conference Marketing Hubspot Metrics 72

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

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Social Media Disqus Web 2.0 Badge 219

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. IRCE: Forward Mobility. February 10-12, 2014.

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Conference Marketing Education Hubspot 60

ProBlogger

MARCH 26, 2018

Key Themes and Trends from the Social Media Marketing World Conference. In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Which social network should you focus on? Instagram Live.

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Social Media Trends Marketing Conference 51

Later

JANUARY 26, 2021

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. Diversity in marketing is important to both millennials and Gen Z. Want to use your social media platform to amplify Black voices in another way?

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Social Media How To Instagram Education 80

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. Not only is the event one of the largest digital marketing conferences around, but it’s one of the few times of year that our virtual team gathers in one place.

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Social Media Eventful Team Sports 111

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.”

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Transportation How To Posterous Team 194