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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Research 140
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Sales enablement and marketing: How to support your reps with data

Sprout Social

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117
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31 free social media templates that will elevate your workflows

Sprout Social

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 148
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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] Data from The Sprout Social Index™ reinforces this phenomenon, as digital natives are most likely to be concerned about the emergence of AI in social media interactions. After reading the content brief, the writer starts researching.

Team 112
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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Only 29% of marketers use social data to assess campaign performance. They promote collaboration. This document will help you organize your social data in a digestible, actionable format that highlights your successes and lessons learned. How it works : Download the free PDF and open it using Adobe or Apple Preview to edit.

Template 128