Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

JUNE 1, 2021

Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. The heatmaps the tool provides give you detailed data about the maximum hovering areas, highest clicked buttons, and more. Be aware of data regulation policies.

Tips 352

Tips Marketing Privacy Influencer 352

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 148

Brands Marketing Real Estate Collaboration 148

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Google Humanizes Search Data. hours on social media. Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131

Marketing How To Sample Samples 131

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Organization and Collaboration. Automation does that. Automatic Invoice.

Collaboration 168

Collaboration Software Energy Process 168

Social Media Strategies Summit

DECEMBER 7, 2023

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. Phillips points out.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 9, 2023

I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] Data from The Sprout Social Index™ reinforces this phenomenon, as digital natives are most likely to be concerned about the emergence of AI in social media interactions. After reading the content brief, the writer starts researching.

Team 112

Team Examples Marketing Training 112

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

The Realtime Report

AUGUST 27, 2012

The other side of the supply chain is becoming more connected to realtime data feeds, too. A group called Open Food is collaborating on an open source API to share data about food. The company recently announced a new partnership that would connect its data not only to restaurants, but also to home cooks.

API 178

API Education Social Media Research 178

Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” Her team also uses Google Drive for collaboration and Canva for design. So how can you give them realistic expectations?

Team 188

Team How To Social Media Management Trends 188

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 Turn complex data and ideas into easily digestible frames Transforming complex data or information into visually appealing slides is an excellent way to make your content more accessible and engaging. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Team Social Media Management Report 102

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. What’s the trick?

Examples 103

Examples Template Templates How To 103

Sprout Social

AUGUST 12, 2021

Only 29% of marketers use social data to assess campaign performance. They promote collaboration. This document will help you organize your social data in a digestible, actionable format that highlights your successes and lessons learned. From there, you can adapt the report to your brand and plug in your social data.

Template 128

Template Templates Campaign Social Media 128

Sprout Social

SEPTEMBER 13, 2022

Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. It lets you invite team members or clients to collaborate on your workspace.

Tools 123

Tools Strategy Video Library 123

Waxing UnLyrical

DECEMBER 21, 2018

These were plotted on a grid, and this showed that working with competitors and collaborators, either to protect the business or to form partnerships, would be a main objective. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. Today’s marketing collaborator could easily become tomorrow’s competition.

Products 91

Products Team Focus Group Collaboration 91

Social Media Network Marketing

MARCH 11, 2024

Research popular hashtags relevant to your niche and use them strategically in your posts. StorytellingPower) Collaboration is Key - Partner Up for Growth: Team up with influencers or complementary brands to tap into new audiences and expand your reach. Share your brand story, values, and even a peek behind the curtain.

Engagement 56

Engagement Social Media Hashtag Authentication 56

SocMed Sean

FEBRUARY 10, 2022

And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. As audience and engagement grows, so does the data. Shared data with Facebook makes it a targeting powerhouse.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? Collaboration features If you’re part of a team, you will need a tool that has collaboration features. Is it caption writing? Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JULY 15, 2021

To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. No time for collaboration. Social media is a collaborative profession by nature. Social data can inform marketing, product roadmaps, competitive analyses, sales tactics and more.

Social Media 117

Social Media How To Collaboration Team 117

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. This use case is all about data. According to our research , employees already believe social media can help them with brand awareness, social selling, market amplification and internal communication. Insightful.

Marketing 112

Marketing Team Social Media Skills 112

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. Social media ROI starts with strong visibility and collaboration between social teams and other departments. We’re delighted to learn that Sprout delivered a 233% return on investment over three years, resulting in up to $1.3M

ROI 102

ROI Social Media Management Team Study 102

The Realtime Report

NOVEMBER 9, 2020

In its new whitepaper, The 36 Transformative Technology Stats You Need to Know for 2021 , global tech market advisory firm, ABI Research has combined these two facts to identify and highlight the lesser-known stats that illuminate the direction in which digital transformation is truly heading. Image by Gerd Altmann from Pixabay. “We

Comparison 91

Comparison Research Mobile Compete 91