Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Ignite Social Media

NOVEMBER 26, 2019

Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating They came to us looking for a partner to increase boating participation and manufacturer referrals from their social channels. Gold Award for Social Features: Social Presence.

Social Media 33

Social Media Case Study Banking Real Estate 33

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages .

UGC 52

UGC Marketing Mobile Review 52

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. JennyBot was available on Slush’s website and mobile app. Source: Acquire Case Study. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Pixlee

JANUARY 8, 2018

Social Media Transforms Entertainment Marketing. This one focuses on a few of our favorite things, namely how social media, viral and influencer campaigns dominate today’s mobile strategy. Social Impact of Sports. Case Studies: Rewiring Retail for the Digital World. January 10th, 1-2 PM.

Conference 40

Conference Retail Sports Travel 40

Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. Most businesses, no matter what their size, can afford social media advertising through Facebook , Instagram , Pinterest , and Snapchat.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location.

Retail 60

Retail Campaign Curation Newsletter 60

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. Promote Opt-In Across All Media. Text-to-Vote.

SMS 60

SMS Tips Marketing Discount 60

Later

JANUARY 27, 2021

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. Read our case study with the beverage brand. #2: Patagonia is a rare exception in the retail world. The best part? 2: Well+Good. 4: Patagonia.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. The video is supported by website and social media content using the hashtag #lovefreebies.

Retail 60

Retail Loyalty How To Newsletter 60

Pixlee

DECEMBER 29, 2017

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Speakers for the summit include executives from Marriott International, Google, and Finnair.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Past speakers have included CEO of Ovolo Hotels, Travelzoo, and Airbnb.

Travel 47

Travel Conference Tourism Hotels 47

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Sprout Social

MARCH 30, 2023

We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns. For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. How can digital OOH and social complement each other? category share.

Campaign 107

Campaign Metrics Advertising Posterous 107

Buffer Social

NOVEMBER 4, 2019

When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences. There’s a huge amount to cover with social media ads. Best wishes for some well-targeted, highly successful ads!

Course 75

Course Social Media Instagram LinkedIn 75

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Holiday told Twitter: “We’re not waiting to concentrate everything into one big media moment. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 92 percent of mobile video viewers share videos with others. 92 percent of mobile video viewers share videos with others. Internet Retailer ]. Internet Retailer ]. comScore ]. Wordstream ].

Platform 150

Platform Campaign Video YouTube 150

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Andres is a social media expert.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. They looked at their own scenario for answers.

Social Media 119

Social Media Strategy Mobile Consultant 119