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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. The carousel format allows for a detailed breakdown of the problem, solution, and results, making the case study easy to follow and understand.

Examples 101
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Link Love Monthly: Best of February 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Best Practices for Maximizing Mobile App Revenue (GigaOm). A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz).

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads. TikTok account setup.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Monsanto’s social media team is a part of their corporate affairs department. From Cision , a free online content marketing kit.

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Why social commerce will rule social media in 2020

Buffer Social

Social commerce delivers on both of them much more readily than traditional e-commerce channels because it is a much more natural extension of existing consumer behavior. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .