Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 114

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. I created a short video for each day of the challenge to present this information. This meant we could run Facebook ads to each day’s video, and collect email addresses while the challenge was live. Here’s how she did it.

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Case Study Study How To Module 44

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. twerking) for good measure.

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Campaign Features Video Case Study 142

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

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B2B Trends Social Media UGC 117

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Communities Collaboration Statistics Lurker 221

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Just ensure you ask for approval before you post. Drift has a robust collection of customer stories on their website.

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Strategy Brands Content UGC 123

Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. At press time, the video has 522,000 views and counting. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina.

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Case Study Cause marketing Study Campaign 152

Viper Chill

MAY 30, 2011

Today I’m going to share with you an in-depth case study of two moms who are killing it online. Unlike case studies you’ll find elsewhere, this article contains not only their personal stories, but the exact strategies they use and actual income proof. I covered how to make them in this video.

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Case Study Study Consultant Domain Name 82

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Include blog posts or videos from the point of view of your employees. Strong executive communication plans are a must for managing brand identity, boosting employee morale and recruiting talent. Data reports.

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Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Leverage Your Community to Tell Your Story. Image via Converse.

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Communities Case Study Tumblr Campaign 60

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Leveraging your community of students or employees can be very powerful! Our session will be a very practical one!

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Education Case Study Overview Upcoming 204

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. But the big miss in many cases is social media staffing. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

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Communities Construction Case Study Compete 124

ProBlogger

FEBRUARY 5, 2014

The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. How many five minute Youtube videos have you watched about an inspirational video… only to move onto the next story next week?) I think video, imagery, and writing all go hand and hand,” she says. “I

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Case Study Study Content Fashion 49

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. The video prompted viewers to visit hhgreg.com/dad, where they could then Tweet out pre-selected dad jokes from their own Twitter handles. Why It Works: Sometimes, the best content is that which comes from the community. Dove Men+Care’s First Time Fatherhood.

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Communities Tips Content Authentication 60

Oktopost

JULY 20, 2023

It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. You can also include links, photos, and videos in your posts. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience.

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Conversation B2B Community building Instagram 91

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. Video takes a front and center stage. of marketers say they will increase their investment in video in 2020.

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Trends Video Marketing Influencer 78

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

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Brands How To Authentication Collaboration 114

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. For many visitors to the site, I’m guessing the most compelling content is the video stories told by the breast cancer survivors and physicians.

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Health Care Case Study Study Campaign 40

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees. Klaviyo has built a thriving community where users and partners can learn, grow, and share tips on enhancing their ecommerce businesses.

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Examples LinkedIn Collaboration Case Study 101

WebInKnow

DECEMBER 6, 2019

They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. How do small local shops compete with large chain stores and online sellers? In just five days, it has generated 1.3 million views.

Video 96

Video Compete Communities Case Study 96

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.

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Small Business Video Facebook Training 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Case Study Study Training Collaboration 100

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

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LinkedIn Products B2B Review 129

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? In fact, in some cases, a more improvised feel can actually add it the appeal of a post. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience.

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Social Media Tips HootSuite Marketing 121

agora pulse

JUNE 9, 2020

Promoted Videos. Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. Case Study: Nationwide. Insurance and finance brand Nationwide used Promoted Video Pins and targeted search terms to connect with millennials and first-time homebuyers.

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Engagement Retail Case Study How To 138

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” Great pictures, video, and messages.” Guess what we have?

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Social Media Management Social Media Education Collaboration 147

ProBlogger

JANUARY 17, 2013

Having amalgamated my home radio and video studios I realised that I could double up on content creation with my business-consultant partner, a content reservoir of genius proportions. The primary piece of content is a video for uploading to our YouTube channel and if we choose, we upload it to iTunes as a video podcast.

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Case Study Study Strategy Content 45

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Include a visual or video response.

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Communities Meme How To Focus Group 60

Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: TikTok.

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Trends Social Media Instagram Platform 182

Mindjumpers

JUNE 8, 2012

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. As an example, I want to shed light on a case by American Express. The challenge. Identify Your Brand’s Social Kernel.

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CSR Small Business Case Study Communities 237

Pam Moore

JULY 26, 2017

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Customer case study and the power of content marketing planning and organization. Inviting your community to join your content marketing journey.

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Content How To Marketing Case Study 162

The Realtime Report

JANUARY 9, 2013

. “We hired a small crew, walked to a local park and conducted spontaneous interviews,” says Angela Schema, manager, Communications. These interviews turned into a series of four videos supporting the brand’s chosen topic: financial security for the long run. ” Set Goals. Make It Social. Measure Results.

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Social Media Strategy Case Study Airlines 186

Convince & Convert

NOVEMBER 6, 2014

Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script an entire video. In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. to their network as well.

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Crowdsourcing Twitter Case Study Activities 153

Social Email Marketing

SEPTEMBER 30, 2010

Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

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Products Team Focus Group Collaboration 90