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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Reaching out to Instagram influencers. Grey Goose has elegantly captured this trend with their new campaign.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

This means that you can select to only have the ad appear on Facebook News Feed for a specific device, or only on Instagram Stories for a specific device, etc. To dig deeper, check out this article about comparing Facebook and Instagram audience sizes. For what sort of campaigns might you utilize device targeting?

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Casual users may not feel compelled to post to Instagram from a PC or Mac. How to post on Instagram from PC.

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