Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. per 1,000 views). *Or

YouTube 145

YouTube Marketing Campaign Guidelines 145

Buffer Social

SEPTEMBER 4, 2018

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. A new Facebook guide to creating video, the shift to Instagram Stories ads and Messenger, and 5 YouTube facts you can’t miss [complete podcast transcript]. Let’s dive in!

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

JANUARY 11, 2017

billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. So the question becomes ….

Facebook 40

Facebook How To Advertising Campaign 40

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. Providing positive, relevant experiences for people using Facebook, Instagram or Audience Network. The team at AdEspresso seem to have the most up-to-date benchmarks at the moment.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 111

CPC Video Cost Instagram 111

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Campaign Level.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. CPC on Instagram.

CPC 85

CPC Video Cost Instagram 85

Oktopost

JUNE 28, 2022

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. You wouldn’t publish a specific marketing campaign without understanding the metrics surrounding that campaign’s success. Measure Your Success. Take Advantage of Twitter Ads.

B2B 153

B2B Tips Twitter Marketing 153

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Facebook ads for real estate best practices Optimize for mobile Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly. Then, consider mobile behavior. Go with a single image or carousel ad.

Real Estate 110

Real Estate Examples HootSuite Facebook 110

Ignite Social Media

FEBRUARY 23, 2021

users spend more time in the Reddit app than they do in the Instagram, Snapchat, Twitter, or Pinterest apps (source: App Annie , 2020). Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. In 2019, Reddit shifted from a CPM to a CPC buying model.

Reddit 78

Reddit Tips CPC CPM 78

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Campaign Level.

Social Media 28

Social Media Facebook Marketing CPM 28

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 164

Social Media Strategy Marketing Retail 164

Buffer Social

SEPTEMBER 9, 2019

We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story — you name it — and will make video marketing a cinch for you and your brand. On Instagram, you can upload a pretty photo or a meme. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68.

CPM 75

CPM YouTube Mobile Survey 75

Hootsuite

APRIL 8, 2021

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This is a full-screen interactive or informational destination page within the Facebook mobile app. Instagram ads. Facebook ads.

Advertising 145

Advertising Social Media HootSuite How To 145

Ignite Social Media

DECEMBER 18, 2020

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. It’s no secret that short-form video blew up this year.

CPM 164

CPM Brands Remix Influencer 164

Hootsuite

SEPTEMBER 17, 2020

You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Cost-per-mille (CPM). Now that you know how Google ads work, let’s take a look at the different types of Google ads you can use for your campaign. Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” And of course, Facebook and Instagram will also look to close in on TikTok this year. As on Twitter and Instagram, official accounts are given blue checkmarks. There are more than 32 million posts with the hashtag #TikTok on Instagram.

Brands 145

Brands Meme Hashtag Remix 145