Pam Moore

MARCH 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78

Trends Video Marketing Influencer 78

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. Learn here!

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 102

Course Social Media Press Release Class 102

Ari Herzog

JUNE 26, 2011

I teach workshops on social networking and news writing to college students. The key is that you seek help to communicate better. If you are inspired to add a comment with your thoughts, please visit Helping You Communicate Better in your browser. But enough horn tooting. Recent comments Recent comments.

Press Release 110

Press Release Policies Organization WordPress 110

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

APRIL 18, 2012

If you’re an agency or a freelance community manager, you might need to manage several calendars. It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc.

Tools 156

Tools Products Social Media Collaboration 156

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Navolutions

JANUARY 21, 2014

This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. Why Your Company’s Social Media Needs to Sound Human appeared first on Navolutions.

Social Media 100

Social Media ROI Press Release Conversation 100

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 94

Press Release Banking Reputation Marketing 94

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. That’s 20% higher than any other social network. Use the following tactics to boost visibility: Engage with your community. That way, there’s a better chance they’ll share the posts with their network. It makes sense.

Examples 150

Examples LinkedIn Social Media Overview 150

ProBlogger

OCTOBER 15, 2011

But the success of your article marketing campaign depends on many different things, like the number of articles you write, the number of article directories you submit to, the quality of your articles, how many articles a day you submit, and more. Use social networking sites like Twitter and Facebook to let people know about the contest.

Directory 55

Directory Press Release RSS URL 55

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. This makes you a valuable community member and builds awareness. Send out press releases for each organization and/or time you donate. The Western world is a multi-national community. Set up a PPC campaign.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

The Marketing Blog

NOVEMBER 25, 2007

The group is a platform to bring the biker community together – from India and overseas – to discuss trends, issues, products & offers, tips & advice, events and more…related, of course, to biking and maybe the great outdoors. I think it’d be much better if the site Flickr stream uses dynamic thumbnails for images.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. The big splashy events get all the press, but small gestures can be far more effective in building relationships and your brand. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. The need for people to share isn’t just because I want to push something out into my network. That fosters community. Is that a sign of the times? Is that a sign that we did it wrong the first time?

Klout 121

Klout Social Capital Influencer Social Graph 121

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Share this on Reddit.

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Let’s take a look. This study looked at both.

Study 167

Study Social Media Forums Case Study 167

Kikolani

SEPTEMBER 10, 2010

Social Media / Social Networking. Who are the best social media researchers ? How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. 10 social media books – every small business owner should read. Press Releases. Influencers.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. That means we have an obligation to communicate most effectively with our audiences.

Social Media 130

Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. , also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

OCTOBER 8, 2013

A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, he blasts out a press release. influencer outreach community management ian greenleigh influence marketing social networking the social side door'

Influencer 145

Influencer How To Press Release Klout 145