The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

Social Media 186

Social Media Strategy Case Study Airlines 186

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Nike Pre-Releases Air Jordan III on Snapchat.

Examples 221

Examples Retail Instagram Buy 221

Convince & Convert

JULY 10, 2014

Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. IKEA PS: Instagram Website from Instinct on Vimeo In order to best experience this campaign, take a few minutes to explore the @ikea_ps_2014 handle on Instagram. Social Media Case Studies'

Instagram 160

Instagram Case Study Vimeo Campaign 160

Convince & Convert

MARCH 23, 2013

To put his money where his mouth is, he has committed to holding all campaign meetings, donor meetings and other events in local restaurants located in the district. So to promote local businesses and to meet the owners and workers who make our city great, I will be dining and reviewing local restaurants I stop at along the campaign trail.

Case Study 161

Case Study UGC How To Meeting 161

Freelance Social Media

APRIL 21, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe VaynerMedia Proves the Power of Geolocation Marketing by cinta5 on April 21, 2010 Just read an awesome case study by VaynerMedia about a campaign they facilitated between the New Jersey Nets and Gowalla.

Foursquare 143

Foursquare Case Study Marketing Sports 143

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 141

Activities Social Media Mobile Geotagging 141

Small Business Mavericks

MAY 9, 2011

In most cases, you can get better results from online marketing on a smaller budget than you can from traditional marketing. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Of course, your first consultation is free.

Small Business 150

Small Business Strategy Case Study Press Release 150

Razor Social

JUNE 21, 2019

Look for features that you may not have noticed yet, like the option to assign a task to a team member or use a saved reply to speed up inbox response times. An expert team member will take you through the tool, answer any questions you have, and show you how to take full advantage of all its features. Add Your Whole Team to the Tool.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Hootsuite

SEPTEMBER 16, 2022

Free your team up to complete meaningful, fulfilling tasks. JennyBot was available on Slush’s website and mobile app. Bestseller’s custom messenger chatbot solution freed their team up for other, more human-centric tasks. This had the added benefit of giving their internal team some much-needed relief. Source: Heyday.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Newsletter.

SMS 60

SMS Tips Marketing Discount 60

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. First, the back story.

Communities 100

Communities Travel Metadata Content management systems 100

Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. . That’s a huge amount of spending.

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. So can setting aside time in team meetings to recognize certain employees. Create a hashtag to promote a specific employee advocacy campaign. Organize a prize for the leader, or hold a draw for all team members who create hashtagged posts.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Monsanto’s social media team is a part of their corporate affairs department. Her team knows to be courteous, respectful, and as transparent about the brand as possible.

Social Media 140

Social Media Brands How To Case Study 140

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. How to say hello to us. Enjoy the show?

Social Media 98

Social Media Instagram Apparel Groups 98

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors. How does he do it? used Facebook.

How To 150

How To Banking Social Media Case Study 150

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors. How does he do it? used Facebook.

How To 139

How To Banking Social Media Case Study 139

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. From setting up campaigns to promoting them effectively, you can help your audience understand and make the most of these powerful tools.

YouTube 103

YouTube Video Film Sports 103

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Provides relevant case studies. Know who is on your team.

How To 166

How To Marketing SEO Project 166

The Realtime Report

JANUARY 23, 2013

Related Stories Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart.

Social Media 187

Social Media Buy Report Mobile 187

Sprout Social

MAY 25, 2016

With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off. VWO offers a variety of paid and free testing tools and case studies for marketers.

Tools 111

Tools Marketing Template Templates 111

Buffer Social

DECEMBER 10, 2018

One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. It’s important to remember with entertaining videos, that they should be created as a part of a larger campaign , showcasing your business’s high-level vision, mission, or products and services. Brian : Right.

Products 110

Products Video Brands Content 110

Social Media Strategery

JUNE 30, 2011

Take a look at the case study they pulled together below detailing why they developed the scavenger hunt, how they did it, their results, and their lessons learned. Our team says that if you aren’t willing to share the content on your own personal social media properties then it isn’t good enough to be shared on the official page.

Case Study 111

Case Study Social Media Education Organization 111

Convince & Convert

SEPTEMBER 10, 2015

This campaign offers a fantastic reminder that the element of surprise is best when closely aligned with your company’s product or service offerings. The TripAdvisor team set up a fake listing for the B&B , timed with the show’s airdate for fans to enjoy—and contribute to. But they didn’t stop there.

Brands 60

Brands Content Transportation LinkedIn 60

Pixlee

JANUARY 8, 2018

This one focuses on a few of our favorite things, namely how social media, viral and influencer campaigns dominate today’s mobile strategy. We’re fascinated with how prominent athletes, not to mention teams and leagues, are using social media as a platform to drive social change and build community.

Conference 40

Conference Retail Sports Travel 40

Convince & Convert

JULY 19, 2011

A Practical Case Study of Tracking Engagement. Our team spent several months talking about what engagement means to the Foundation and how to measure it. Subscriptions Initiated: email, print, and mobile signups through wish.org. I am excited about the process and the conversations our team is having.

Engagement 121

Engagement Metrics ROI Sites 121

Pam Moore

JUNE 9, 2019

Get laser focused on a niche you have experience and case studies. Partner up for strategic, fun and inspiring co-marketing campaigns that ignite your combined audiences. To win the marathon you must keep yourself and your team educated and on top of the latest trends and best practices to win in your market and niche.

Brands 105

Brands Authentication Template Templates 105

Convince & Convert

JULY 19, 2011

A Practical Case Study of Tracking Engagement. Our team spent several months talking about what engagement means to the Foundation and how to measure it. Subscriptions Initiated: email, print, and mobile signups through wish.org. I am excited about the process and the conversations our team is having.

Engagement 116

Engagement Metrics ROI Sites 116

Pixlee

JUNE 21, 2021

While I was doing that, I was at Emerson College building their mobile app with the team about the UX experience, marketing it, and doing research. Haley Fraser: What are some trends or campaigns that you think every brand marketer should try and emulate? But I think empathy marketing can just be a whole new realm of empathy.

Class 95

Class Authentication Newsletter Communities 95

Buffer Social

AUGUST 22, 2019

According to Google’s mobile site speed comparison tool , it’s a lot slower than competitors sites,” Allsopp shared. Use paid social to drive traffic to campaign-specific landing pages. Focus on target customers’ needs and create products to solve their problems. . — million times and counting) but it doesn’t end there.

Marketing 71

Marketing YouTube SEO Engineering 71

Convince & Convert

AUGUST 13, 2015

Put together a skilled team that knows what they’re doing in regards to content. After running an “Introduce Yourself” campaign, they collected 1,511 pieces of content. Start With Valuable, High-Quality Content. Don’t ask your web developer or your secretary to create your content—unless they’re phenomenal and have the time!

Content 60

Content Crowdsourcing Marketing Hubspot 60

Convince & Convert

JUNE 8, 2012

That means the short link to Amazon, an immediate mobile friendly site. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. You pick the platform that you’re good or team is good at and do it. It can’t be a campaign.

Publishing 118

Publishing Case Study Buy Company 118

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Set up a PPC campaign.

Small Business 98

Small Business Marketing Compete Directory 98

Buffer Social

JANUARY 24, 2024

Team alignment : Harmonize your team's efforts by centralizing the attributes and practices that define your brand’s social media voice – even if you’re a team of one. Building one gives you a curated collection of ideas, campaigns, and strategies tailored to resonate with your audience.

Social Media 99

Social Media Repository Curation How To 99

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template 145

Template Templates How To Tourism 145

Sprout Social

JANUARY 30, 2020

PPC campaigns can be run immediately and don’t require the waiting game involved with SEO. Checklists, webinars and case studies are prime content for social ads, for example. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 99

Strategy Marketing Case Study How To 99