Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 84

B2B Team Conversation Education 84

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. ” so that you can avoid this scenario.

Social Media 147

Social Media Training Startup Team 147

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

MAY 12, 2020

It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. DON’T: Buy followers. But perhaps the most important reason not to buy followers is that it doesn’t accomplish anything. They’re certainly never going to buy your products. Just… don’t.

Software 145

Software Instagram Tools HootSuite 145

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results. Your social media team salaries. Define clear goals to measure against your social networks.

ROI 174

ROI B2B Social Media Brands 174

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 186

Analysis Social Media How To Hashtag 186

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. After all, enterprise decision makers buy things, Often big, expensive things. ” Could creating a “Twitter for business” service level be part of the answer? An Idea: Twitter for Business. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JUNE 27, 2023

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Pam Moore

JUNE 5, 2018

Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” ” We all know that people buy from people. Social currency on the web today = attention plus action. Need us to help train your team? If not, you should be!

Brands 157

Brands How To Authentication Training 157

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. However, since social selling is a relatively new concept, few sales teams manage to get it right. You need to build trust on social media before you expect results.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Evaluate your existing audience.

Data 141

Data Social Media Sentiment Team 141

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. For example, analyzing social data may reveal that billing inquiries are why customers DM your corporate X account.

Analysis 69

Analysis Data Sentiment Metrics 69

Pam Moore

MARCH 17, 2017

Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Do any or all of these problems sound familiar?

Social Media 167

Social Media Tips Training Buy 167

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 110

Buy Trends Upcoming Retail 110

Oktopost

NOVEMBER 18, 2020

For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota. Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. The New “Buying Process”. “No

Engagement 89

Engagement Social Media B2B Team 89

Ignite Social Media

AUGUST 31, 2020

As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers. Let’s jump right in.

Trends 180

Trends Facebook Instagram Privacy 180

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Therefore, if your school, team, church or charity is trying to get exposure and raise funds for their projects, what better way than to get help from family and friends to spread the word online.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Therefore, if your school, team, church or charity is trying to get exposure and raise funds for their projects, what better way than to get help from family and friends to spread the word online.

Delicious 130

Delicious Eventful Committee Groups 130

Buffer Social

JULY 26, 2023

For one week in July this year, the full Buffer team did something rather unconventional. We all voted on the ideas that resonated with us, and then we formed 19 small teams, each with four to six members, ready to breathe life into these ideas. Add Notes for yourself or your team Ever wanted to leave a note for yourself or your team?

Project 74

Project Astroturfing Team Communities 74

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Templates for every social network. Published on. Image library.

Tools 123

Tools Strategy Video Library 123

Social Media Marketing

DECEMBER 16, 2019

Private businesses or new companies can procure immense benefits by simply improving their social media presence. They need to keep up a protocol where they should fill in as a team. Filling in as a team will bring fortune. Just if, your team is not kidding towards their objective, your business will in the long-run growth.

Small Business 141

Small Business Social Media Engineering Consultant 141

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. It’s a numbers game.

Social Media 110

Social Media Insurance ROI Meme 110

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

SEPTEMBER 16, 2021

I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Dave Fleet

MARCH 30, 2012

Build a team culture where asking “why” is the norm, and you’re well on your way to building a high-performance organization. Those are nice side effects. “The conversation” and “engagement” are just means to that end.” Why do you think that’s the right platform for this contest?

Social Media 353

Social Media Loyalty Conversation Buy 353

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Need us to help train your team? It is not generating new leads. It is not driving sales.

Content 162

Content Training How To ROI 162

Webbiquity SMM

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Grab it here.

eBook 78

eBook Social Media Template Templates 78

Sprout Social

APRIL 4, 2023

What they say or post about you can improve brand awareness and influence buying decisions. Some will already be posting about you, but you could harness their networks to increase brand awareness, create a wider personal network for sales team members, and showcase subject-matter expertise for industry leaders.

Brands 129

Brands ROI Authentication UGC 129

Ignite Social Media

SEPTEMBER 22, 2022

Social Media Management. Brandwatch provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid. With Brandwatch’s social media management tools, you’ll be able to: Publish – Manage all content in one calendar. Photo from Brandwatch.

Review 91

Review Case Study Social Media Management Airlines 91

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

JANUARY 26, 2021

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Metrics Data Team 143

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Need us to help train your team?

Content 164

Content Training ROI Compete 164

Ignite Social Media

JULY 10, 2020

A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change.

Brands 176

Brands Facebook LinkedIn Influencer 176

Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Social Media 165

Social Media How To Marketing ROI 165