Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. Programmatic Buying. Buying Natively.

Buy 109

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts. But, dude, if I’m buying tickets from you, I don’t want your wave-by.

Team 119

How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. How To Lead A Successful Marketing Team.

Team 111

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 106

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people. Social Media Goals & Team Structure.

Team 116

Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with.

Buy 169

How To Get Your Team To Create More Consistent Content

Convince & Convert

A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow. Seek Team Buy-In First. It was a victory for the whole team.

Team 158

Buy the Book, and then We Show Up

SocialFish

Okay, maybe it’s not that simple, but we do offer lots of freebies (including in-person presentations and workshops) when you buy Humanize in larger quantities. That’s the real value for YOU if you buy copies in bulk.

Buy 246

Five questions your marketing team should be asking about location-based technology

Visually SM

Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 210

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. Can I get my new team to buy into my approach not because they have to (they don't) or because they'll get fired if they don't (they won't), but because they believe it's the right way?

Team 91

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? About Us What’s a Maverick?

Buy 99

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

You’re going through all this to test the color of the ‘Buy Now” button? Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. What if that makes shoppers bail out before buying?)

Team 203

How to accelerate Instagram growth (without buying followers)

Sprout Social

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. Behind-the-scenes videos to introduce your team and build organic relationships.

Buy 114

How Should Marketers Buy a Social Media Management Platform

Oktopost

The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? In the B2B realm, social media marketing cannot function effectively and efficiently without technology. With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

It also represents a huge opportunity for businesses and brands looking to build an engaged audience and drive valuable traffic to their website: More than 52% of Pinterest users report that Pinterest helps them find items to buy; and.

Team 114

10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Even if you don’t subscribe to all of the tenets of XP, reading “EPE” is a worthwhile exercise in checking your processes as a team. Sprout Engineering Team Sprout

Team 66

Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa.

Team 133

Best Practices for Social Media Ad Spending

Ignite Social Media

The social media analyst steps in to feed the numbers back to the team reporting on what is working, what is not working and insight into why. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee.

Buy 164

Should you Buy Retweets? The Pros and Cons

Devumi

Carefully weighing your options before you buy retweets is one consideration to put some thought into. Read on to have a fair look at both sides of your buying retweets options. This psychological concept applies directly to Twitter, and whether you should buy retweets, as well.

Buy 98

Five questions your marketing team should be asking about location-based technology

Visually SM

Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 140

Should you Buy YouTube Subscribers? The Pros and Cons

Devumi

Whether or not you should buy YouTube subscribers is a choice that you should weigh both the pros and cons of before jumping into it if you’re not already sure what to do. This is where buying YouTube views help your new, or stagnant account grow.

Buy 95

Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

Latest technology It is apparent that technologies are improving at a great rate, so much that to keep a track of recent developments can be, challenging for in-house teams.

Mobile 108

Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Related Stories Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED.

News 178

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012.

Buy 189

Breaking Down the Buying Committee: How to Communicate with CEOs

Koka Sexton

Every business organization has final decision makers in place within every team. The post Breaking Down the Buying Committee: How to Communicate with CEOs appeared first on Koka Sexton. A project given a green light from the.

Breaking Down the Buying Committee: How to Communicate with CEOs

Social Selling Masters

Every business organization has final decision makers in place within every team. A project given a green light from the purchasing committee will not see the light of day without the nod from the senior executives.

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

Although B2B sales and marketing teams have more channels that ever through which to reach buyers, they also have more obstacles to overcome in order to attract buyers and encourage them to engage throughout the sales funnel. Guest post by Marie Johnson.

B2B 173

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Facebook and Walmart started working closely together on the campaign back in October, and a Facebook team was in place for the weekend after Thanksgiving – answering questions, delivering reports and compiling statistics on the success of the mobile ads.

Mobile 160

The Advantage of Static HTML Links over Temporary Links

Idaconcpts

LinkVehicle is a company that is riding the next evolution of static HTML links: they provide advertisers the opportunity to buy blog post reviews from talented online publishers.

Buy 144

Marketing In the Round – Q&A Part 3 – Build the Case, Get Buy-in

SocialFish

Today we’re going to look at how to build your business case and get executive buy-in. Re using market research to get executive buy-in – associations are often guilty of saying ” we’re unique, those examples won’t work for us.”

Buy 203

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

I think I have nailed down the key reasons why I have threads of discomfort woven into my own participation as a guest tweeter or member of a volunteer social media team: 1) Those of us who get freebies are set apart from those who don’t.

Cost 96

Increase your SEO with Team Content Marketing!

ProBlogger

6) Do not buy links. If you build small niche teams and work together, Google will build your PageRank and Domain Authority as your sites grow together. Content Marketing and SEO has become a team effort. Increase your SEO with Team Content Marketing!

Team 52

[VIDEO] Minute Masterclass: What should you look for when buying a marketing tool?

Audiense

Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team. The post [VIDEO] Minute Masterclass: What should you look for when buying a marketing tool?

Buy 96

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

As you scale your business (and many readers will if they haven’t already), you’ll find yourself with more social profiles to keep up with and more team members to help you do exactly that. . Similarly, look at the number of team members who need access to the tool.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You lack needed support and buy-in for your social media program and plan.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

” We all know that people buy from people. By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them.

Brands 161

How to Staff for Social Success

Ignite Social Media

Social media requires input from many different teams and disciplines inside an organization. This structure has a greater amount in-house, with whole teams devoted to various functions of social like community management, customer service, content creation, and media buying.

Team 107

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Destroy Random Acts of Social Marketing so you can set goals, prioritize and earn the needed budget and buy-in to win. Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes.