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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission. Define the role and responsibilities of the social team. What are the rules and process of working with the social team? What’s yours?

ROI 103
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. Furthermore, it can be hard to get internal leadership to buy into the importance of building a strong social media team.

Team 167
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Could Your Next TikTok Make the World Laugh? Laugh Factory’s Epic Plan to Buy TikTok Revealed

Bill Hartzer

But what the Laugh Factory brings to the table is something money can’t buy—the universal and timeless appeal of laughter. David Fuhrer, President of the Laugh Factory, is already marshaling a dream team of investment and digital media mavens to ensure that under their stewardship, TikTok doesn’t just survive; it thrives.

Buy 105
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. Ask what teams and leaders need to provide you so you can be more self-sufficient.

Buy 115
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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 107
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L.L.Bean’s social team went off the grid: Here’s how you can do it, too

Sprout Social

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

Team 115
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. In the platform, you provide pre-approved messaging that your team can share from one centralized hub. And your internal team can curate the articles directly in Sprout. Their employees also reported 98% satisfaction with the platform.

Buy 92