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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]


This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

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5 Tips: How Brands Can Use Foursquare to Grow


Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare. Grow your business with foursquare “Specials!” Read more about Foursquare for business.

Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook rolls out Foursquare-like feature to some iOS users – a new function is available for select iOS users on Facebook that “helps users divulge information about the places they visit, using a color-coding system;” this new function bears a “striking resemblance” to a key feature of Foursquare (TIME). Foursquare. Facebook. YouTube.

How Broadway uses Foursquare


And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Next time I’m at Mary Poppins, I will definitely be checking in and using my discount to buy an awesome parrot-head umbrella just like the notorious nanny uses to fly away! Photo from

Getting The Social Customer To Buy

Twist Image

Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. They're responding to text messages, they're being alerted to Facebook and Twitter updates, they're laughing at posts and - maybe - they're even checking in with Foursquare to see who else is around. foursquare. blog brand brandeditor businessplanning credibility customerfocused digitalmarketing facebook foursquare ipad loyalty onlinevideo purchaseconsideration rss shopping smartphone socialconsumer socialcustomer socialmedia traditionaladvertising twitter youtubeIs it? nothing.

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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Foursquare. Social Media News Ticker Bolt deep learning Facebook Facebook Gifts Facebook Messenger Foursquare hashtags Instagram LinkedIn Mitro social media news Swarm Twitter TechCrunch). Twitter. LinkedIn.

The social media strategy series: Getting Buy In « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. pop back and have a read before reading this one.

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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Half of IT Decision Makers Use Social Media To Make Buying Decisions. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via VK.

4 Reasons Why Twitter Should Buy TweetDeck


Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). TweetDeck already offers users the ability to publish simultaneous updates to Twitter, Facebook, LinkedIn, MySpace, Foursquare, and Google Buzz. 4 Reasons Why Twitter Should Buy TweetDeck.

Unlocking the value of Foursquare « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via LinkedIn. via CNET.

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Foursquare. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter Twitter. Buffer. Any social media updates that we missed?

Free social media strategy ebook

Gemma Went

This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.]. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyAs regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy.

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Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Once diners choose a deal, they transact directly with the restaurant — no middleman, no emails, and nothing to buy ahead of time. Now there’s a new kid on the block: LiveDeal. in 2014.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 The Game of Work. agenda.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

7) Buy a guidebook featuring popular restaurants, tourist destinations, maps, and travel tips – I know it seems old-fashioned, but having a physical book will help keep you off Google Maps, Yelp, Foursquare, and Urban Spoon. Blogs Facebook Featured Google+ LinkedIn Mobile People Social Media Twitter YouTube best practices facebook foursquare social media tips yelpCheers!

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch). Foursquare. Facebook. Twitter. LinkedIn. Klout.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media? I haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. I'm not suggesting that I'm no longer excited about social media. Quite the opposite, actually. Poor Q1 sales?

The 6 Types Of Social Media Users


Facebook knows who your friends are, but not what you buy. Foursquare knows where you are, but [.]. At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Pinterest knows what you share, but not how you act on it. Social Media

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Technology Removes Technology

Twist Image

Dennis Crowley of Foursquare was recently featured in a TV ad for Best Buy where he boasts that his smartphone is the only thing that he'll go back home to get if he forgets it. best buy. foursquare. What do you make of the meteoric rise of the iPhone and iPad ? Simple is as simple does. It's the hardest thing to do. What do these people all have in common? Do you?

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare! Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. This is a guest post by Angela Denby. Who has time for this?

Check-in on Product Discussion and Get Rewarded on German Rating Site


The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. But what is especially interesting about this German site (and what makes it stand out from other rating sites) is the fact that it uses a location-based model much like the one of Foursquare. Should I buy it? Similar Posts: Foursquare Gives Users a Holiday Gift.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! Reason?-

Six Reasons Facebook Places Might Just Beat Foursquare

Spin Sucks

Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. For the majority of 2010, Foursquare has led the race in attracting both sides of the network – businesses and human users. The catch is Foursquare has always had issues with GPS accuracy. Guest post by Nate Riggs , owner of Social Media Strategies. What’s your take on this?

Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.


Digitalia | Indianapolis Social Media Marketing « Social Media Citizens Hate BP + 4 Other Social Media News Items | Main | Social Media Weekly: 5 Stories You Need to Read » June 15, 2010 Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend Wendys is asking people to "treat it forward" this Fathers Day weekend. Please try again.


Embarrassing updates in social media

Sherrilynne Starkie

Just sent her to the shop to buy me orange juice and a bag of ice.” ” The website sends search bots to crawl Facebook and Foursquare to find key words such as “hungover” and “cannabis” and divides the findings into four categories: “Who wants to get fired?”, Nicked from Marketing Pilgrim. It happens all the time. “I love my work.

Key To Inbound Marketing: Buy an iPhone

Spin Sucks

Speaking of the latter – helping businesses “get found” – I always say the same thing during each marketing training session: “Buy an iPhone.” Apple changed my life. When I saw my first Macintosh computer in the mid-1980s, I was speechless. So there I was, in my buddy’s office, looking at this unusual beige box with a seven-or-so-inch monitor. And Apple is still surrounding me, constantly.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? Foursquare and Gowalla are evolving quickly. Not sure Foursquare can.

The Sharing Avalanche [Infographic]


2000 people check in to Foursquare every 60 seconds. 60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites. Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. infographic].

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

25) Never, ever, ever buy Facebook fans. Twitter 27) Twitter is not just about people eating oatmeal and sharing where they checked in on FourSquare. 36) Never, ever, ever buy Twitter followers. FourSquare 70) Please don’t publish every check-in to Twitter and Facebook. 71) If you don’t know someone personally, don’t ask to follow them on FourSquare.

Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Other highlights from Eventbrite’s international data: Italy shares the most (14% of people who buy a ticket to an event share that event on social networks), Brits click the most (every time a user shares an Eventbrite event in the UK, 22 of their contacts click on it) and Ireland has the highest dollars per share on both Facebook and Twitter.

Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

The problem is, you can buy friends and followers online through your local black hat shopping cart and no one really knows what a Klout score actually means. Is he one of those annoying Twitter Noobs who simply tweets what he’s eating, where he checked-in on Foursquare, and quotes from popular authors/politicians? I’ve said it once, I’ll say it again. Maybe. Cheers!

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

What to do about it: Develop a social media strategy that aligns with buyer personas and their buying process. Content should be built around the different stages of the buying cycle. Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. Are your B2B social media efforts failing?

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The Web Is Dead! Long Live Smartphones!

Spin Sucks

Are you paying attention to apps such as Yelp, TripAdvisor, Foursquare, and Belly? Are you making it as easy as possible for your customers/clients to buy from you using their phones? The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. Yet here we are.

Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare: Twitter. Foursquare. Social Media News Ticker: Crowdfunding Coming To YouTube Soon Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. YouTube. Any social media updates that we missed?

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

While many brands responded to tweets with the words “thank you,” other words (or ‘triggers’) that should have warranted a more immediate response went unanswered, including ”buying,” “switching,” “help” and “mad.” The “Social Customer Service Race” Study. Positive (“thank you!”). ”).

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Learn How to Measure What Matters

Spin Sucks

He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. If you buy today, you’ll get a totally awesome photo of Patrick Swayze and some wicked cool music. If you click here , you will be directed to the page to buy. Strategy.

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The Rise Of Hispanics On Social Media


And apps like Facebook and Foursquare and helping them do just that. A coffee shop, for instance, can use Foursquare to promote a free shot of espresso with every large coffee drink. And if social media wasn’t a convincing enough factor for many companies to step up their marketing game, the immense buying power of the Hispanic community that is already participating should be.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# Image credit: Spin Sucks. 6 Reasons Social Media Sucks.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. However, ‘likes’ do not carry the same weight as friend recommendations: 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. via VK.