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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. On-site SEO content absolutely must be high-quality, original content.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

eBook 141
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Goods and Services Description.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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9 of the Most Important Facebook Trends to Watch Right Now

Hootsuite

Our digital social environments will feel very different over the next 5+ years, re-emphasizing private interactions and helping us build the smaller communities we all need in our lives,” he said in an update on Facebook. New features will also be introduced to support different communities. Mobile still reigns supreme.

Trends 145
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Need to Fundraise? Stick With What Works!

SocialFish

Also, note that there are different ways of crowdfunding; you can request straight donations only, or create a t-shirt design representing your cause and ask people to buy one or more t-shirts. You may also choose to teach an IT-related course on online marketing, such as using search engine optimization ( SEO). Shoe drive fundraiser.

Delicious 130