Twist Image

MAY 9, 2013

Unfortunately, too many marketers think that they have a branding problem. The types of stories that people will actually want to find and share? Or, is this still a world of frustration because the trades won''t pay any attention to your standard press releases and nobody watches those boring corporate videos on YouTube ?

Brands 108

Brands Press Release Findability YouTube 108

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

The Social Media Incubator

AUGUST 19, 2013

There are several strategies of online promotion that are easily accessible to any type of business. Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about?

Press Release 139

Press Release Smart Phone Forums Eventful 139

The Realtime Report

FEBRUARY 1, 2020

But let’s face it, running these types of campaigns is incredibly difficult for most companies. Not every distribution channel makes sense for every type of business. Public relations, media outreach, and press releases. How to Set Up a Multichannel Distribution System. Social media profiles and blogs. Direct mail.

System 91

System Press Release How To Notification 91

Later

MAY 24, 2021

In a press release , Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”. Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics. It’s that simple! Never miss an important Instagram update again!

Instagram 91

Instagram Press Release Analytics Overview 91

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Convince & Convert

DECEMBER 5, 2017

Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Consistent Brand Voice. But how to fix the problem? Click To Tweet.

Social Media 208

Social Media Marketing Team Upcoming 208

Idaconcpts

DECEMBER 15, 2010

A smart online business marketing strategy is to use both types of marketing at the same time. The two different types of marketing are: 1. Both types of marketing create a demand for your product. Having forums on your site is a terrific way to get people talking about your products, your service and your brand.

Press Release 151

Press Release Strategy Forums Marketing 151

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Twist Image

AUGUST 10, 2011

What is the biggest mistake that brands make when it comes to Social Media? Prior to these Social Media channels, brands had a social contract with the media (for the most part, this social contract still exists, to this day) that worked/works like this: Something happens and the brand has a PR crisis on their hands.

Social Media 105

Social Media Brands Press Release Loyalty 105

Sprout Social

MARCH 7, 2024

The report should show how each competitor tells their brand story and the value they deliver to customers. These insights will help with clarifying your position and messaging to differentiate your brand and stand out among competitors. It’s also a great way to visualize all your research in an easy-to-understand and shareable format.

Analysis 92

Analysis Report Examples Tools 92

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.

Publishing 209

Publishing Module Syndication Badge 209

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

JUNE 7, 2022

Your day-of presence will lay the groundwork for connecting with a brand new audience of investors post-IPO. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. Once your first trade is live, you can also use social listening to track brand health in real time.

Strategy 115

Strategy How To Hashtag Team 115

Keyhole.co

NOVEMBER 10, 2023

For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. But competitor benchmarking compares your processes, products, and ROI against competing brands. It determines your brand’s current efficacy to reach desired results.

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

JULY 27, 2017

Why type, “Yeah, that sounds like a good idea,” when a thumbs-up will do? Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

agora pulse

SEPTEMBER 14, 2020

In this article, you will get ideas for the types of Twitter lists you can create, see how to use lists to build your authority and brand, and where you can find out who is putting you on a Twitter list and how to take advantage of it. It is also important that you control your online brand. Lists for different types of clients?

List 107

List Products Twitter Eventful 107

agora pulse

MARCH 25, 2020

During a time where things aren’t normal, maintain some type of normalcy and positivity for your customers and fans. ” Their responses will give you a good idea of the type of resources and content that will benefit them the most. (If You can also ask, “What is the most important thing you need right now?”

Social Media 199

Social Media Social Media Management Issues Team 199

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Webbiquity SMM

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. It builds brand awareness. As a result, our ability to promote our social media activities gets easier.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information. Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy.

B2B 252

B2B Marketing Case Study Buy 252

Twist Image

JULY 11, 2018

To build a brand. Feta cheese was the number one result that their own navigation (not a type-in search query) generated. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. This brand knows more about me than almost any other brand in the world. The brands are good.

Airlines 60

Airlines Retail Loyalty Hotels 60

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. What power!

Tools 93

Tools Sentiment How To Team 93

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? Types of crises to manage Business crises come in all shapes and sizes. A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation.

Press Release 93

Press Release Banking Reputation Marketing 93

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). You’ve bought some likes from people that ALREADY were fans of the brand because they were on the eClub list.

Press Release 150

Press Release comScore Cost ROI 150

Twist Image

APRIL 9, 2014

All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. That''s the main thing that every brand needs to focus on.

Questions 102

Questions Content Press Release Findability 102

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

ProBlogger

JULY 3, 2014

Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox? But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself. Reach out to brand representatives on Twitter.

Brands 50

Brands Marketing Collaboration Blogger 50

Mindjumpers

DECEMBER 3, 2010

The types of content that get shared most. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy. An interesting puzzle for a matrix that answers the question why and when which people share what type of content over what channels.

Content 213

Content Social Bookmarking Press Release Research 213

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. That's the main issue that brands will face when it comes to publishing content.

Content 109

Content Findability Press Release Publishing 109

Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 85

Small Business Tips Fashion Groups 85

SocMed Sean

JUNE 23, 2017

This is a clear and a strong indication of how brands need to adapt to latest trends, especially in light of the importance of optimizing websites for mobile devices. Mobile applications often provide ease of access to information, as you don’t have to open your browser every time and type the long website address.

Organization 182

Organization Mobile Apple SEO 182

Twist Image

OCTOBER 11, 2013

Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. All of the time. and to the world.

Content 106

Content Marketing Press Release Journal 106

Koka Sexton

DECEMBER 7, 2020

I’m not much of a brand marketer. I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Brand marketing. Your website. Event marketing.

Strategy 103

Strategy Marketing Startup System 103

Convince & Convert

JULY 27, 2017

Why type, “Yeah, that sounds like a good idea,” when a thumbs-up will do? Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 60

Tips Marketing Press Release Influencer 60

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. Transparency might only get you so far.

Social Media 166

Social Media Sports Policies Press Release 166