4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Brand Humanization in a Nutshell (episode 5). Would you build a new house without a plan? Of course you wouldn't, right?

Trending Sources

Is Brand Engagement Over on Facebook?

Janet Fouts

Even brands with deep pockets are feeling the pinch. on the brands we manage. most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. What does your brand care about?

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a clever approach to Halloween branded content, Tide has turned to classic horror movies for inspiration. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more.

Let’s Get Real… Does Your Content Convert?

Pam Moore

Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors Go on and discover below On Where You Can Optimize Your Brand And Business There are 4 Spaces: 1.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). 36% checked out the brand/manufacturer’s website. Brand Credibility. Brand Consistency.

Social Media Listening – It’s About Emotions

Janet Fouts

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association.

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

See the visual story of your brand. Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Encourage your employees to use their time on social to speak on your brand’s behalf. Don’t make engaging with your brand more cumbersome than it needs to be.

How to Bring Humor to Community Management

Convince & Convert

but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management. Consumers enjoy when a brand can poke a little fun at themselves and make people smile. Consider this a mini focus group to power a broader campaign or piece of content.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Often in today's business environment, an anthropologist or ethnographer may even be brought in to help provide a deeper cultural understanding of why an individual or a group chooses to take a specific action.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.

8 strategies for Pinterest for business

Janet Fouts

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. If people like what you say they’ll come to you for more focused information for their business.

Seven Ways to Use Social Media for Business

Webbiquity SMM

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g.

5 Ways to Create an Authentic Social Presence

Simply Measured

Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. This shift has created a divide between brands who understand how to effectively reach today’s shopper and those who do not. People are talking about your brand.

How Data Is Used to Refine Marketing Messages

Convince & Convert

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. They’ve grown up in these extremely branded worlds. Image via BigStockPhoto.com.

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. What do they offer your brand? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Customers should not have to compete with a brand.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. And that excitement is what we want to link our brand to.”.

How to Sell Smarter Using Social Insights

Convince & Convert

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand.

Is Your CEO on Facebook Live?

SocialTimes Facebook

The social network added that it now has nearly 100 global business leaders across industries, regions, and enterprise sized organizations using Facebook as a communications channel, and it offered the following statistics: More than 150 million Facebook users are connected to brands from the top 50 companies in the Fortune 500. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. A Worldwide Salute to Community Managers.

How To Gain Consumer Insights That Boost Your Marketing Results

Unspoken

A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. The drive to gain consumer insights cannot be an occasional endeavor.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.

An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared.

Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. brand communities Social Media Research social media ROI dominos pizza kyle mensing sacred rides social media research

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. ” Google+ Brand Pages. ” Test Driving Google+ Brand Pages by iMedia Connection.

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Social Media Is CRM

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Social Media lends itself to Customer Relation Management.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.