Hootsuite

MARCH 23, 2020

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning.

Health Care 145

Health Care HootSuite Organization Instagram 145

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. French Regulators Will ‘Embed’ With Facebook.

News 150

News Social Media Health Care LinkedIn 150

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Mackey, Jr. and Verne F.

Study 155

Study Health Care Facebook Digg 155

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Updates to Facebook times to post. How brand behavior has changed.

Engagement 145

Engagement Social Media Patterns Health Care 145

Ignite Social Media

FEBRUARY 9, 2021

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Brands Banking on TikTok. 10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day.

Trends 85

Trends Social Media Health Care Eventful 85

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? Does the situation directly affect our brand or our customer base? How are our peers responding to the situation?

Social Media 127

Social Media Social Media Management Health Care Issues 127

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. We’ll also look at use cases and examples of early-adopter brands that are making interesting moves on the platform.

Influencer 143

Influencer Privacy Template Templates 143

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Specific tips for Facebook and Twitter.

Policies 93

Policies Template Templates Examples 93

The Social Media Hat

AUGUST 3, 2016

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. A lot of websites enable users to "like" on Facebook or "tweet"on Twitter right on the page, but enabling comments does a lot more. Think about the headline's emotional marketing value.

Social Media 60

Social Media Health Care Content Tips 60

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics.

List 145

List Social Media HootSuite URL 145

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. What’s hot? What’s not?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Diva Marketing Blog

AUGUST 1, 2012

From financial services, manufacturing to B-to-B, Pinterest seems to capture the imagination of marketers. . Please join me in welcoming Ashley to Diva Marketing! About Ashley Howland is the social media manager for Baylor Health Care System. Diva Marketing/Toby: I applaud Baylor’s step into Pinterest.

System 96

System Health Care Social Networking Social Media 96

Hootsuite

MARCH 30, 2020

Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content. Social media is a key way to raise public awareness about new, emerging, and annual health concerns. He’s the social media consultant for Spectrum Health.

Social Media 145

Social Media How To Exercises Guidelines 145

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Convince & Convert

MARCH 30, 2011

Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance. Health care support services. Whole Foods Market. This Little Piggy Went to Whole Foods Market. Copy for PPC and Facebook ads. Mayo Clinic. Family-friendly.

Content 141

Content Microblogging Health Care Sports 141

Adam Sherk

AUGUST 25, 2009

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Convince & Convert

APRIL 16, 2013

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. The changing communications landscape has also led to revolutionary changes in the world of market research. You get the idea, right? That digital analytics function does not just happen.

Analytics 139

Analytics Press Release Health Care Data 139

Proactive Report

DECEMBER 2, 2013

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Here’s one example of how it is being done in the health care sector.

ROI 69

ROI Case Study Health Care Insurance 69

Saying It Social

MARCH 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. Here are three trigger topics you may want to avoid.

Sites 132

Sites Activities Social Media StumbleUpon 132

Socially Sorted

JUNE 4, 2016

In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . But it’s not always the big budget operators that use social media and marketing in innovative ways. 6 Powerful Social Media Lessons from Tourism that will Boost Your Brand.

Tourism 40

Tourism Social Media Brands Hotels 40

ProBlogger

OCTOBER 5, 2016

The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care.

How To 55

How To Health Care Microsoft Blogger 55

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster. Google, Apple, Facebook.

Avatar 98

Avatar System Data Course 98

Diva Marketing Blog

JUNE 22, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. 30-minutes. Miss today's show?

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 128

Social Media Consultant Health Care Questions 128

Koka Sexton

MARCH 24, 2009

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Bare Feet Studios

JUNE 1, 2009

If you are a larger company, you have tremendous assets at your fingertips, not to mention stories to be told, brands to be built, and customers to be educated and entertained. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

Data 44

Data Video Upcoming Ustream 44

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Another great marketing talent arrives. You're going to do great! Herve Good Luck Jay!

Social Media 115

Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

JULY 21, 2008

Kaycee Nicole Swenson brought her sparkly brand of wholesome, flirtatious courage to a wide audience on the internet from 1999 through May 14, 2001 , when her mother Debbie announced that Kaycee had passed away suddenly. be careful out there. we’ve always had to be careful out there. ’ you know?

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Webbiquity SMM

SEPTEMBER 30, 2010

LinkedIn, Facebook, Plaxo, Hi5, etc.). Increase brand awareness? A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Share this on Facebook. All of the above?

Policies 180

Policies Social Media Guidelines Plaxo 180

Convince & Convert

FEBRUARY 2, 2012

They’ve got 652 Macs lined up looking at every single Tweet and Facebook post and Instagram photo associated with the Super Bowl, which is happening just an hour from where I stand at this very minute. Is it just me or does that sound an awful lot like Facebook to you? Eric: It does indeed sound an awful lot like Facebook.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

FEBRUARY 5, 2012

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Do clicks and retweets or Facebook fans really build your business? 4 Reasons Agency Content Marketing Might Be Worth It. Who is a Facebook fan? Mimicry is not a strategy. To what end?

Content 145

Content Marketing Curation Committee 145