Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Low Return Industries These types of businesses tend to take a long time to create return in social media. So I think basically every brand needs to have a strategy in the least. Put some effort into it.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Learning is key – By having many minds contribute to the final goal, people can learn from one another on other ways to do the same type of work. Facebook Create a Facebook Page and tell everyone about it. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

This is a new type of search, one which gives you a window into the public’s thoughts – in real time. Therefore, it is important to qualify your search with the keywords that you know will be in the types of status updates that you want to see. Moreover, whatever your brand is, it is very likely that there is chatter going on about it.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Dror Zaifman October 23, 2009 at 4:44 am Frankly Tamar I believe this is the same type of policy that is rooted within Apple’s culture. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? There has to be some type of emotional reaction or sensation that occurs in the viewer in order to keep them engaged and do whatever call to action you are looking for. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. As someone who is required to monitor your brand, there will never be a day when all is quiet. Your Facebook Fan page will have 0 fans. I bet there are a lot of other types of parallels too.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

APRIL 2, 2008

And I like the logo type. I like the branding you are doing by embedding the logo throughout as well. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Melanie Phung April 2, 2008 at 5:05 pm Very clean and friendly. I saw some of your work on LifeHacker and decided to come by!

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. Reply Mike Jacobi December 1, 2007 at 12:10 am Why is there always a rush to these types of sites when anyone can create their own.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. 81% of jobseekers want to see job opportunities posted to Facebook ( Link Humans ).

Applications 114

Applications Cost Team LinkedIn 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. However, I’ve been concerned about paid social media services corrupting the integrity of this type of medium.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? There really aren’t 350 million members on Facebook. You’re likely not alone.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Others want massive brand exposure. This is the type of analysis great posts are made of! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply KatFrench August 27, 2008 at 11:38 am It’s the same basic conflict that always exists in marketing: shotgun or sniper rifle?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. As I type right now I have Zicam in both nostriles and I’ve been taking it for 3 days. Stay positive!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Your sales people are on Facebook half the day, and your receptionist tweets way too much during work.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. Thought I was going to say “Facebook?&# Your investment is merely that of time. Be responsive. Offer value.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JULY 1, 2010

Their domain name Their post type – length, frequency and value. Further, if we also take a close look at some of the domains, you will notice they try to establish a type of authority for the blogger. For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Kikolani

SEPTEMBER 17, 2010

10 Facebook tabs to add – for your personal profile (until Facebook gets rid of them too). 10 tips and tricks for your Facebook fan page – call to action, video embedding, hidden content, and more. 8 things that put Facebooks valuation into perspective – infographic. Link Building. Is WordPress 3.0

Mashup 126

Mashup Resources Digg WordPress 126

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Tweet Spinner actually lets you schedule different Twitter backgrounds, bios, and profiles, so that you can see which profile types might get the most engagement. Tweet Spinner would make a good addition to an agency or big brand needing to have a little more control over Twitter. Profile design rotator. Twitter CRM. thank you!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Can you get me a job too?&# Tamar is also the author of The New Community Rules (July 2009).

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I try to limit the types of tweets that I send and keep them professional or relevant to my audience. With Twitter being so incredibly large and vast, there are different types of mini-communities. It’s why Zappos is always the big Twitter brand awareness case study. Call them cliques if you will. Many don’t overlap.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 28, 2010

They were timely and on trend, but didn’t benefit studios except for minor brand recognition, which doesn’t mean much since the target market was already flooded with fan boys and girls. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

APRIL 8, 2010

Brands that are already established naturally have it a lot easier; they already have a following. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. Trust is earned and building trust takes time.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook.

Marketing 240

Marketing How To SEO Training 240