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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they have a branded hashtag?

Analysis 186
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform.

Brands 84
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236
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Does A Personal Brand Scale?

Twist Image

After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable.

Brands 75
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The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Twist Image

David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership 's acclaimed BRITE conference on brands, innovation, and technology. center on global brand leadership. the handbook on brand and experience management. center on global brand leadership.

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Beyond The Entrepreneur's Myth With Michael Gerber - This Week's Six Pixels Of Separation Podcast

Twist Image

Originally published in 1995, and now available in fifteen languages, The E-Myth Revisited has become the indispensable handbook for millions of small business owners, franchisors, and entrepreneurs alike. It also came at the perfect time. just as Twist Image (now Mirum ) was starting to take shape. advertising podcast. beyond the e myth.