The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Facebook Adding users as friends without proper introductions. And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Using a fake name as your Facebook name.

Increasing Brand Reach Through Employee Advocacy

Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. Beyond brand promotion, social networks are a great way to increase customer engagement.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as, was a service that connected college students to their classmates and to friends in other universities. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? If You Insist Upon Using Facebook Let’s face it.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved.

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Introduce yourself, engage in the community, and let them learn about your brand.

Beyond The Entrepreneur's Myth With Michael Gerber - This Week's Six Pixels Of Separation Podcast

Twist Image

Originally published in 1995, and now available in fifteen languages, The E-Myth Revisited has become the indispensable handbook for millions of small business owners, franchisors, and entrepreneurs alike. brand. branding. Facebook. Episode #545 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Very few business thinkers have influenced me as much as Michael Gerber.

Chuck Martin On All Things Connected - This Week's Six Pixels Of Separation Podcast

Twist Image

His numerous books include, Mobile Influence , The Third Screen , The Smartphone Handbook , Smarts , Coffee At Luna's and many more. brand. facebook. the smartphone handbook. Episode #530 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true.

The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Twist Image

David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership 's acclaimed BRITE conference on brands, innovation, and technology. David is also the author of The Network Is Your Customer , The Handbook On Brand And Experience Management , There's No Business That's Not Show Business , and many other pieces of research. brand. center on global brand leadership. facebook.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Top 15 Rules For Business Writers

Twist Image

As much as I love marketing and helping brands connect better to their consumers, it all starts with words on a page (for me). Today, every brand is trying to create more content. This shift in content is, at its core, forcing brands to become better (and more creative) writers. Follow interesting people on Twitter and Facebook. brand. facebook. Are there rules for great writing when it comes to business? I am often asked where I find the time to write.

Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

It’s also because you can add personal touches and communicate the brand voice in a way that’s just not possible with banners. As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors.

Fetching Friday – 21 Marketing Links for June 21st


How Nathan Barry Made $12,000 in eBook Income in 24 Hours – Let’s take a look at the launch of Nathan’s first e-book, “App Design Handbook”, with which he made over $12,000 in the first 24 hours, and uncover what he did right. How to “Launch” a New Website with a Free Kindle Book – There is no right time to start marketing a brand new website. The Marketer’s Guide to Building a Holistic Brand Experience – In simplest term, experience creates brand perception.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

The Product Marketing Handbook by Rick Chapman offers a simpler explanation. To help build and promote its Facebook page , created a contest encouraging customers to "Like". It takes a community to build a brand.

Fetching Friday – Resources Mashup & Happy Holidays


The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs – 101 resources that will help you learn more about entrepreneurship, startups, small business, and much more.

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Fetching Friday – Resources Mashup & CommentLuv Benefits


Facebook. 10 Facebook tabs to add – for your personal profile (until Facebook gets rid of them too). 10 tips and tricks for your Facebook fan page – call to action, video embedding, hidden content, and more. 8 things that put Facebooks valuation into perspective – infographic. Facebook Ads success : secrets from a Facebook insider – 7 tips. How to brand your WordPress blog on Twitter – a thorough tutorial.

What Chris Brogan and Gary Vaynerchuk Have in Common, and What You.

Techipedia: Tamar Weinberg

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. Let’s explore their characteristics and see how you can apply them to build your business or personal brand.

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Last year’s roster included marketers from Square, Quora, Facebook and Twitter. Growth Hacking Handbook. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new?

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. But don't try to use Pinterest, Highlight, Path, and Google+ just because you saw some social media nerds saying it's the "next Facebook!"

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. I elected instead to go to their Facebook account with the hopes that perhaps my luck would be better there. What about their Facebook wall?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. Branding is Important Sometimes, little things make a huge difference. Many people who want to be power Twitter users don’t even have a branded Twitter account.

Top 10 Public Relations Blunders of 2009

Bill Hartzer

According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0 Related posts: AMA Handbook of Public Relations Published Before the invasion of YouTube, Facebook, and bloggers, the Internet.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Thought I was going to say “Facebook?&# Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. It also serves a specific purpose, while its chief competitor, Facebook, does not. That’s why I, like Eric , won’t be spamming Facebook, but I feel fine about doing so on Twitter. I don’t want to lose friends over Facebook mini feed abuse.