SocMed Sean

APRIL 1, 2012

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube. Will you provide me with links to your accounts? Email this to a friend?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

Sites 176

Sites News Postrank Engagement 176

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions. We look forward to seeing you this weekend!

Paid Search 135

Paid Search Reputation SMS Conference 135

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Below, we discuss ten important Social Metrics for companies.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Firebelly

NOVEMBER 13, 2009

When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Which brings us to the power of the market constituents to influence each other. Social Search.

News 100

News Social Media Marketing Paid Search 100

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?  Below are there suggestions: 1. What is your overall marketing strategy? What forms of social media will you use and why? How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Kikolani

OCTOBER 10, 2011

This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! Digg Marketing Guide – This post will help you learn to use Digg for sharing your awesome content with a larger audience. Social Media.

Analytics 113

Analytics SEO Social Media Google 113

Bill Hartzer

DECEMBER 27, 2010

Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. – … you can scarcely watch a commercial without seeing the iconic Facebook, Twitter, and YouTube icons as part of the message.

Research 113

Research Report Cymfony Social Media 113

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Social Media Marketing

FEBRUARY 25, 2012

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Digg 113

Digg Communities MySpace YouTube 113

Twist Image

JANUARY 12, 2012

Forget the popularity of platforms like Twitter , Facebook , Google+ , LinkedIn and more. They can share the link on Facebook. They can comment on the link that they shared on Facebook. They can comment on the link that they shared on Facebook. They can push it out through StumbleUpon , Reddit or Digg. engagement.

Comments 85

Comments Delicious Tumblr StumbleUpon 85

Webbiquity SMM

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), Share this on Facebook. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

Press Release 200

Press Release Tips HootSuite Alltop 200

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Adam Sherk

AUGUST 25, 2009

This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Proactive Report

OCTOBER 31, 2009

buy into your brand. A list of social interaction metrics / KPIs. Install widget (on a blog page, Facebook, etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Put the widget on their blog or Facebook, etc). make a noise. store and share things.

Engagement 65

Engagement Widget Metadata Digg 65

Proactive Report

OCTOBER 31, 2009

buy into your brand. A list of social interaction metrics / KPIs. Install widget (on a blog page, Facebook, etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Put the widget on their blog or Facebook, etc). make a noise. store and share things.

Engagement 49

Engagement Widget Metadata Digg 49

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Others want massive brand exposure. No clear winner can be declared. Good research, as always!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? What’s the soul of your brand. Sessions start October 5. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

SEPTEMBER 17, 2010

A comprehensive new Digg guide – a complete how to from customizing your profile to submitting new stories, plus what is new and what is missing Digg now. 4 ways I compose posts to drive millions of pageviews through Digg – a look at the kind of content that does well on Digg. What Digg must do to survive ?

Mashup 126

Mashup Resources Digg WordPress 126

Viper Chill

SEPTEMBER 1, 2010

Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" Imagine a new brand, with commercials on tv, newspapers, magazines, etc.,

Report 70

Report Software Case Study Directory 70

ProBlogger

JUNE 21, 2015

After that, I open Digg or Google Play Newsstand to scan through articles. Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights. I wake up at 4.10am and scroll through Facebook while drinking two massive glasses of water. PAMELA WILSON: Big Brand System and Copyblogger Media.

Blogger 20

Blogger Exercises Journal Eventful 20

Techipedia: Tamar Weinberg

JULY 8, 2008

Also, one story on the Digg home page does not an expert make. People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

MARCH 17, 2010

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Your sales people are on Facebook half the day, and your receptionist tweets way too much during work.

Communities 237

Communities Twitter Web 2.0 ROI 237