The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

Feed 171

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t).

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. ” Facebook uses Reach, the most famous (or infamous?) Removing Metrics.

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes.

3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. Mapping Paid Social Metrics to the Customer Journey.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 113

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started.

Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics?

How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Choosing metrics for success. Have you been spinning your wheels trying to utilize social media to grow your business?

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. Brand Sentiment.

Instagram Goes Live and Facebook Misses Metrics | Social You Should Know

Ignite Social Media

We’re talking FTC guidelines on influencer marketing that aren’t really as complicated as they may appear and why now’s the time for your brand to jump on the “Going LIVE” bandwagon, all in this week’s edition of Social You Should Know. Facebook Misses the Mark on Metrics, Again!

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. Are Users Still Following Brands on Facebook? Facebook Brand Page Data.

Sample 128

The Social Media Metrics That Matter Most

Likeable

With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 170

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

The 7 Most Commonly Misunderstood Marketing Metrics

Likeable

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. How about on your Facebook Page.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 124

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics.

5 Must-Have Metrics on Your Social Media Scorecard for 2019

Ignite Social Media

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Though not the most insightful of metrics, it’s a good metric for comparing.

Guide to Every Social Media Metric That Matters

Socialmedia.biz

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. So, how do you make social media an asset to your brand, instead of a liability?

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Don’t just measure Facebook “likes” and retweets. Publicis struck a similar deal with Facebook and Instagram last month.

The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What are social media metrics and why should you track them?

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness.

ROI 255

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. How about on your Facebook Page.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. 15 Steps to Ignite Employees as Brand Advocates.

Buy 124

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. How about on your Facebook Page.

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Choosing metrics for success. Have you been spinning your wheels trying to utilize social media to grow your business?

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

Brands 167

The 4 Marketing Metrics Mandates

Convince & Convert

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.