Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season
The Realtime Report
DECEMBER 24, 2013
And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.
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