Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

SEPTEMBER 22, 2022

Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Social Media Management. CONTACT US.

Review 91

Review Case Study Social Media Management Airlines 91

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

Airlines 210

Airlines Marketing Statistics comScore 210

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. The evolved approach on social media is more towards networking and building partnerships.

ROI 264

ROI Social Media How To Campaign 264

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. Crafting a Marketing Email. Personalize the subject line.

Marketing 40

Marketing How To Software Buy 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm.

ROI 100

ROI Case Study Consultant Campaign 100

Mindjumpers

OCTOBER 14, 2014

If you want to be an expert on social media crisis take a look at the book “The Four Stages of Highly Effective Crisis Management” written by Jane Jordan-Meier. This case illustrates both the fatal consequences of users reacting strongly to the ethical attitude of a brand and a creative campaign that simply went wrong.

How To 254

How To Guidelines Social Media News 254

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Social networking.

Video 178

Video Strategy Marketing How To 178

BeingOptimist

MAY 17, 2023

In today’s competitive market, random sales and lead generation are ineffective. Targeted marketing increases the visibility, credibility, and quality of leads for a brand. Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Hootsuite announces integration with Pinterest. May 09, 2018. The new Google News: AI meets human intelligence. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

Analytics 164

Analytics Influencer Issues Metrics 164

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Kikolani

AUGUST 23, 2013

Learn how to earn income on LinkedIn through selling products, books, services, affiliate products, and more. 34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand – Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales.

Marketing 128

Marketing Case Study Mashup Retail 128

Socialized

JANUARY 23, 2021

If you know what to do with it properly, Facebook Messenger may significantly impact your Facebook promotional campaign. Taking another look at Facebook Messenger’s fantastic market advantages to help you learn how to take advantage of them: 1. users told a company to book or buy. Facebook Messenger Benefits for Business.

Facebook 130

Facebook How To Issues Loyalty 130

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Book a personalized, no-pressure demo to see it in action. Book your demo now.

Social Media 122

Social Media UGC How To HootSuite 122

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Twist Image

JULY 1, 2012

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. business book. digital marketing. marketing blogger. marketing in the round. marketing podcast. online social network. social media.

Marketing 81

Marketing Blogger Project Campaign 81

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jason Falls is a social media guy who shares great insights at Social Media Explorer , his blog. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Pixlee

MARCH 30, 2017

These popular sights have long been the fodder for traditional destination marketing strategies. . But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. The spectacular Northern Lights. Engagement.

Tourism 40

Tourism Instagram Travel Marketing 40

Kikolani

JUNE 14, 2013

Take the time to read this free book – it’s one hour that will change your business! How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Marketing 127

Marketing FeedBlitz RSS SEO 127

Audiense

APRIL 18, 2018

On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? We should stop thinking of social networks as only a channel.

Proposal 79

Proposal Influencer Campaign Data 79

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Chad Richards is the Social Program Manager at Firebelly Marketing. View an alternate.

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Your Escape From 9 to 5

MARCH 15, 2019

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. Crafting a Marketing Email. Personalize the subject line.

Marketing 40

Marketing How To Software Buy 40

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign?

Klout 81

Klout Marketing Influencer ROI 81

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. When should I use Digg ?

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. 3 inspiring Pinterest shopping campaign examples. From there, creating ad campaigns was a snap.

Features 115

Features Price Buy Campaign 115

Socialized

FEBRUARY 12, 2021

Your brand will accomplish your marketing goals by well-optimized images. This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. Diversification of Market. Helps in Lead generation.

YouTube 100

YouTube Brands Hubspot Overview 100

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Bill Hartzer

OCTOBER 20, 2011

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. But this is the real telling quote from the speech: “The series premiered as a bona fide hit, which I am certain would not have been the case had we marketed it in a more traditional way.”.

Social Media 104

Social Media Marketing Yahoo Film 104

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Boost page exposure.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138