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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers.

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100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Staff/Volunteer Presence on Social Networking Sites. Online Technologies, Social Media and Bread. Social Media Policy. Associates Social Media Policy.

Policies 111
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Clarity over control in action: Ohio State Medical Association

SocialFish

Recently came across this FABULOUS Social Media Toolkit for Physicians, Office Staff and Patients created by the Ohio State Medical Association. The expansion of social networking websites, like Facebook and Twitter, has forever changed the way everyone communicates in our personal and professional lives,” said Richard R.

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Where Does the PESO Model Belong?

Waxing UnLyrical

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Team 213
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Learn which bloggers might care about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Collect case studies of social media success.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 218
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13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

They have REALLY engaged social networks. And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. Helpful On Their Own Sites & Social Media Sites. Digital schomoozers.

Industry 248