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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Would you like more case study posts? The timeframe.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers. Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Read more here.

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Meet Everett Bogue: A Blogger Who Only Wants Blog Readers Who Tweet Because Everyone Else is a Low-life

Ari Herzog

If a blogger wants to turn off comments, so be it. That is any blogger’s right and all the power to him or her. Case Study of 2 Blog Commenting Truths. I first wrote about Everett Bogue six months ago when I was displeased he turned off the ability for people to comment on his blog. The links are dead.

Meeting 170
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Clarity over control in action: Ohio State Medical Association

SocialFish

Recently came across this FABULOUS Social Media Toolkit for Physicians, Office Staff and Patients created by the Ohio State Medical Association. The expansion of social networking websites, like Facebook and Twitter, has forever changed the way everyone communicates in our personal and professional lives,” said Richard R.

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Blogging the Festive Season: The Digital Publisher [Case Study]

ProBlogger

A fellow blogger suggested that I hold out for money, because they’re taking advantage of me, but I disagree. We stick close to home on New Year’s Eve so I can do some social networking, but I made a commitment that I will take a break during that time. Blogging the Festive Season: The Digital Publisher [Case Study].

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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

ProBlogger

Every blogger wants to offer the best content to his or her audience. will generate direct links through their social networks that will point directly back to your blog. Do you use a social news tool on your blog? How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study].

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Where Does the PESO Model Belong?

Waxing UnLyrical

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Good, right?

Team 213