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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. or complete details, please read our blog post by our sister company, Carusele: Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers.

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The Carrot and Stick of Social Media Disclosure

Convince & Convert

Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line.

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What does it take to start a career in professional blogging?

SocMed Sean

One of these content-creating jobs is blogging. And blogging is big. Big enough to provide a legitimate career in professional blogging. More people than you realize are blogging today. Sports fans, stay-at-home moms, fitness enthusiasts, chefs, financial gurus, and many more enter the blogging world every day.

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FTC Social Disclosure Rules

Proactive Report

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. You have to be conscious of the location of disclosure – it has to be on the exact post, not in another place on your blog or website. THE WAKE-UP CALL.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Symantec GoEverywhere disclosure | Shuaism

Josh S Peters

As of today I have begun working with Symantec and their GoEverywhere project as their social marketing manager. I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. amber Awesome!

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Guest post by Sean McGinnis.

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