Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Check out her blog. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers. Today I am not holding back.

Research 78

Research Template Templates Training 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Here’s a quick video overview: Want to dive deeper into this subject?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 102

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 78

Social Media Template Templates Marketing 78

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Study 180

Study Company Web 2.0 Twitter 180

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Kikolani

JUNE 27, 2013

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JULY 11, 2018

I'll say it in one blog post and I'll say it in 1,000,000 more! Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Know your goals! Next month?

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

JULY 26, 2017

Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. Content inventory systems (know what ya' got). Content marketing goals, objectives and measurement. Knowing your audience. Getting integrated with the rest of your business. Humanizing your content and brand.

Content 162

Content How To Marketing Case Study 162

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Strategy Consultant B2B 148

Buzzlogix

JUNE 27, 2017

By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. Also, engaging the community in such a way makes people feel valued in ways that can lead them to become customers when you release your new products.

Products 40

Products Social Media Focus Group Sample 40

Pam Moore

APRIL 1, 2020

I'll say it in one blog post and I'll say it in 1,000,000 more! Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Know your goals! Next month?

Apple 78

Apple Brands Tips Consultant 78

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. People want to buy from companies that are smart, helpful and responsive.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Technology has changed the way people communicate. You can do online focus groups. Communispace is one way to build an online community for focus groups. Everyone is a publisher. These are managed conversations.

Focus Group 49

Focus Group Survey Influencer Issues 49

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

OCTOBER 15, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 101

Social Media Social CRM Repository Wiki 101

Pam Moore

SEPTEMBER 18, 2017

It is not driving real traffic to your blog or website. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI.

Content 162

Content Training How To ROI 162

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0 that interests the people.

Startup 109

Startup Web 2.0 SMS Proposal 109

Kikolani

MAY 31, 2012

What are you doing with your blog? For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. If you want to grow a brand, then focus more on business development instead of community management. Have a Clear Goal.

Blogger 141

Blogger Social Media Tips ROI 141

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. Brand your group. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. For a business group, you could have an elevator pitch challenge.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. Brand your group. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. For a business group, you could have an elevator pitch challenge.

Groups 74

Groups Groups Facebook Small Business 74

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Hi Folks, do you work as an Online Community Manager? Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 7, 2015

While email is arguably the most popular form of business communication, you know it is not the only form. Leadership Blogs. Facilitate focus groups or interviews with employees. Newsletters. Town Halls. Voicemails. YouTube Channels. And on and on. Analyze entries to company help/suggestion boxes. What is missing?

How To 60

How To Yammer Metrics Statistics 60

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. What blogs, news sources, or media do you consume on a regular basis? Do you prefer to communicate via email, phone, or in-person?

Sample 99

Sample Samples Research Company 99

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Perhaps we will see better “strategy&# and less “campaign&# in the future?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

MARCH 29, 2022

According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Attract new clients. You can use Quora for free market research.

Brands 204

Brands NoFollow Marketing How To 204

ProBlogger

AUGUST 30, 2015

Armstrong from Dooce , and Jadah Sellner from Simple Green Smoothies were a few of the international contingent, and there was a strong representation of speakers from all levels of Australian blogging. The topics ranged from how to cultivate your blogging voice, to how to run your blog like a small business, and everything in between.

Training 20

Training Eventful Tips Analytics 20

ProBlogger

JANUARY 30, 2011

This guest post is by Ryan Barton of The Smart Marketing Blog. Earlier this year, Lemon and Raspberry subscribers said they’d absolutely love to win my ebook, Smart Marketing , during Amy ‘s New Year’s blog party. That’s what focus groups have become, haven’t they? “Do “Will you look at that bedding?

Buy 46

Buy eBook Compete Small Business 46