Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If your website is on WordPress, you can use Warfareplugins to create custom, mobile-ready social share buttons. No wonder so many companies fail at it! So…how do you know if your content marketing works?

Content 104

Content How To Marketing Metrics 104

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

AUGUST 16, 2016

When your URL is added to a Tweet, it will display the title, description of your post and a thumbnail preview image. While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. T-Mobile CEO John Legere is very active online on social media, which helped GumGum get a sense of his personality and his likes.

Examples 107

Examples Marketing B2B Conference 107

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. for automatically bookmarking all the URLs you share on Twitter.

Tools 170

Tools Social Media Netvibes Lithium 170

Writtent Blog

DECEMBER 6, 2023

Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Google can show much more than your website URL in search results. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Minimize the data stored in the barcode by using a shortened URL.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Postcron

APRIL 19, 2018

This includes optimizing your website for mobile devices, which account for more than half of website visits worldwide. This is especially valuable for B2B companies that want to build authority as thought leaders. Post content regularly and add a URL to your posts that people can follow for more information.

URL 103

URL SEO LinkedIn Instagram 103

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Rebekah Radice

FEBRUARY 15, 2016

Adding a photo URL to your tweet can boost retweets by 35%. 95% of B2B buyers prefer short bite-sized content ( Source ). Mobile Is No Longer an Option, It’s a Necessity to Survive. For years, companies have taken a “hurry up and wait” attitude towards a mobile-first marketing strategy. Add to that, 3.65

Trends 114

Trends Social Media Survey Mobile 114

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. What’s involved: After you click to create a new ad and choose “Boost your posts,” the next steps are: Choose one of your Facebook Pages or enter its URL. Mobile News Feed. billion daily active users on – 1.03 Boost your posts.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Sprout Social

JULY 26, 2019

B2B – Business to business. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. URL – Uniform resource locator. Refers to companies that cater to the needs of other businesses. B2C – Business to consumer. SMP – Social media platform.

Social Media 112

Social Media Software CPM CPC 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. But if you’re a website creator, have you optimized for mobile search?

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Webbiquity SMM

JANUARY 19, 2012

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). site) is helpful.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. Also, put your Facebook URL on more of your in-store materials—receipts, napkins, brochures, etc., They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Is Google Unstoppable?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. URL to see how many times it’s been clicked on, and by whom.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Enter any URL and this tool check to see if your page’s HTML code is optimized for sharing via social media.

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

DECEMBER 20, 2022

Agorapulse also offers a mobile app to publish on the go. They scale up B2B social media by offering a People Database to get more qualified leads. B2B companies that want to scale their social media presence and show its impact on business goals. Social Publishing: Schedule and approve content with your team and clients.

Social Media 96

Social Media Tools Sentiment Small Business 96

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Aaron: In their case, they have a next call to action — download the mobile app, learn more about how it might work for you, share it on Facebook.

Content 102

Content How To B2B Questions 102

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Interestingly, Pinterest was in the news because of some commerce-related issues in which they were, I think, injecting affiliate codes onto the end of some product URLs.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

JUNE 3, 2021

Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience. Paid users can also take advantage of landing page features, including mobile popups and countdown timers. Email marketing tools.

Tools 145

Tools Marketing Template Templates 145

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Access your account anytime and share anything from your computer, mobile and tablet. Pricing: free. Pricing: free.

Curation 214

Curation Tools Curata Flipboard 214

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Sprout Social

OCTOBER 17, 2016

Tweets Linking to You The number of Tweets attributed to you in Tweets that include a URL. If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Quick Stats 64% of B2B companies in the U.S. Increased Facebook clicks 8.5

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. 45 mobile web designs to show future trends – great designs to view on your smartphones. Is Twitter going to kill URL shorteners ? Business / Career / Finance. Are you afraid to care deeply at work ? A must see!

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. My favorite tip is her first, on how to gauge authority (and corresponding effort) of a blog: “Go to Open Site Explorer and type in the URL for the blog for which you’d like to submit content.

Resources 195

Resources Tips Syndication SEO 195

Hootsuite

AUGUST 24, 2023

You can also create a document carousel post from the mobile app by tapping Post , then under More , choose Document to attach your PDF. Add a name for your ad (for your own tracking purposes), and the actual ad copy and link URL. Each one can link to a different URL, or have them all link to the same place. Post it That’s it!

LinkedIn 89

LinkedIn Engagement How To HootSuite 89