The Realtime Report

AUGUST 1, 2014

TV and print digitization makes news and entertainment available anywhere, anytime. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics. One of her biggest tips?

Community building 62

Community building Communities Tourism Social Media Management 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Great news for brands targeting high-paying customers. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. LinkedIn age demographic. 30,000-$49,999: 20%. 50,000-$74,999: 24%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. They use LinkedIn to share company news, recent discussions, and informative articles.

Platform 86

Platform Social Media Insurance Education 86

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes.

Twitter 105

Twitter Tourism Travel Education 105

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. Social networks will also do the same, partially to attract news coverage, members, and investors. Mobile , and here are the key data: First off let me say that I love the Yelp! mobile app. But those numbers do nothing for your business.

Social Media 212

Social Media How To Hubspot Compete 212

Visually SM

OCTOBER 29, 2020

For many years, the go-to distribution strategy was to share a new piece of content on Facebook and engage with a tightly-knit audience. This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled. According to Marketing Land’s Aaron Strout , there are 1.68

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

JUNE 1, 2021

Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. Sponsored content: Sponsoring content pieces on popular news sites like Forbes or Inc or any channel where your ideal audience hangs out is a great exposure opportunity for your brand.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

SEO 188

SEO B2B Social Bookmarking Organization 188

Twist Image

AUGUST 29, 2013

Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? Don''t always look at what is coming and what is new.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets.

B2B 152

B2B Tips Twitter Marketing 152

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This is good news for users, and will take about six months to fully roll out. Subscribe to “B2B Marketing Now” to stay up to date ! I’ll be waiting anxiously for those next few updates. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. TNW News ). TNW News ).

Social Media 100

Social Media Marketing Survey Metrics 100

Firebelly

OCTOBER 12, 2012

People read to gather information, learn important news, be entertained, and even get an education. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. Don’t get me wrong, writing is very important.

Picasa 156

Picasa Content Marketing Reputation 156

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users. Similarly, B2B decision makers use different social networks for different purposes.

Social Media 162

Social Media Flipboard Journal comScore 162

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100

B2B SEO Social Bookmarking Sample 100

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu. Book List for Advanced Social Media Marketers.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile…. Image via eMarketer.

Advertising 112

Advertising Social Media List Statistics 112

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. This may be the easiest way to parse and translate this news. mobile browser. mobile browser. Will consumers reject this tech? then all at once."

Transportation 51

Transportation Apple Microsoft B2B 51

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service. Share of Voice in the Big Five Tech Topics. Hot Topics.

Report 53

Report Microsoft Brands Sentiment 53

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. This may be the easiest way to parse and translate this news. mobile browser. mobile browser. Will consumers reject this tech? then all at once."

Transportation 49

Transportation Apple Microsoft B2B 49

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. It was a direct mailer from MAC cosmetics featuring a new line of makeup. Instead, I was taken to the non-mobile friendly MAC website. Guest post by Mikinzie Stuart.

SMS 264

SMS Sample Samples Campaign 264

Likeable

SEPTEMBER 3, 2019

As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. Be in tune with your audience, but also have your ear to the ground and listen to what’s going on in the world—news, trending topics, etc. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Convince & Convert

FEBRUARY 15, 2013

Dunkin’ rewards its hardcore fans: offering free sandwich upgrades, releasing menu update news on Twitter in advance, and even featuring their Facebook “Fan of the Week” on a Times Square billboard. Social Media Stat of the Week: 37% of PC users have migrated to mobile. when are they most social?” via NPD Group.

Activities 130

Activities Tumblr How To Fashion 130

Buzz Marketing for Technology

JUNE 27, 2008

Hyper Local News. Mobile Messaging 2.0. Mobile Phones. New Realities. News Corporation. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Carl Frappaolo. Dana Gardner. Kathleen Gilroy. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories.

SocialText 100

SocialText News Sharepoint Web 2.0 100

agora pulse

JANUARY 22, 2021

Have you noticed that business profiles on Instagram can have new clickable buttons like “Book Appointment” or “Order Food” recently? Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile.

Features 124

Features Instagram Hashtag Social Media Management 124

Convince & Convert

MARCH 8, 2012

Jay: As I mentioned earlier, you’ve got 174,000 Facebook fans, in fact, 10 more since we started the podcast, even though the podcast isn’t live, so that’s good news, but substantially fewer, just a few thousand on Twitter. So there are many kinds of engagement or interest around the brand. So that was quite deliberate.

Company 120

Company Instagram B2B Survey 120

Socialmedia.biz

MARCH 25, 2021

In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. This can’t be shown any more clearly than during news events that trend when news publications often have the most popular Tweets in the category. Conversational hashtags. Let’s look at an example.

Hashtag 78

Hashtag Brands How To Conference 78