Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 119

Social Media Strategy HootSuite Sentiment 119

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 168

Examples Instagram Brands Transportation 168

Convince & Convert

MARCH 9, 2015

As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. South by Southwest , a music, film, and interactive festival in Austin (coming up on March 13), is built into uShip’s marketing strategy largely as recruitment tool for potential employees.

Social Media 60

Social Media Transportation B2B Film 60

Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

YouTube 110

YouTube Video Film Sports 110

Koka Sexton

MAY 29, 2014

Hootsuite came to San Francisco a few months ago to film a piece on social selling. We filmed for about an hour and what they released was amazing (of course I’m biased). If you’re a B2B sales pro, you know the world’s largest professional social network has become one of your most important resources.

Video 88

Video Film HootSuite LinkedIn 88

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. Get a Social Media Advantage. The Keys to Growth Hacking Success. Use Interactive Content.

Strategy 147

Strategy Metrics Process Newsletter 147

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 145

Social Media Strategy Consultant B2B 145

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. KLM Manager Social Media, Karlijn Vogel-Meijer.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 120

Social Media Strategy Social CRM MySpace 120

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media. Others aren’t.

Social Media 76

Social Media Marketing Team Guidelines 76

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” And what if they told those stories through powerful short films and beautiful photography? Especially if your product, service or industry is more dry or technical. Find the insight.

B2B 94

B2B Team Industry Film 94

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Change the Target Audience. Start a File of FAQ.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Change the Target Audience. Start a File of FAQ.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

APRIL 2, 2014

Documentary filmmaker Morgan Spurlock, famous for the film Supersize Me , discusses the ideas of sponsored content and digital influencers in this Ted Talk. The Grande Guide to B2B Content Marketing. 58 Social Media Tips for Content Marketing. 11 Examples of B2B Content Marketing. Image credit: GRADYCARTER.

Resources 99

Resources Content Case Study eBook 99

Oktopost

MAY 26, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Everyone wants to stand out in a crowded marketplace, and B2B marketers are no different. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

B2B 15

B2B Apple Film YouTube 15

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 201

B2B Strategy Marketing Microsoft 201

Writtent Blog

SEPTEMBER 3, 2013

Whether you’re creating a deck for SlideShare or filming a video, thinking in visual terms of ways to communicate your message can help you reach a wider audience and really bring your message home. Social Media. It’s no secret that social media can be monotonous, which is why DeLeon’s message is so incredibly important.

Conference 72

Conference Marketing Hubspot Social Media 72

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? Who do they tell if an opportunity occurs?

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

JUNE 27, 2023

Social media manager. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 135

FAQ Content Consultant Social Media 135

Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Keep it helpful.

Film 121

Film Team B2B Newsletter 121

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. Image credit: The Oracle of Film. Image credit: The Oracle of Film. DrumUp Blog ).

LinkedIn 188

LinkedIn Instagram Hubspot Twitter 188

Hootsuite

JUNE 27, 2022

The social media strategies you use on every other channel won’t work on TikTok. TikTok is vastly different from every single other social media platform, yes. It also means that the problems you struggle with on your other social channels don’t apply here. Read on to discover TikTok’s real potential. Yes, really.

B2B 106

B2B Trends Authentication Film 106

The Realtime Report

OCTOBER 5, 2021

Ventyour’s arts and culture-focused LatinX Múxica & Films platform highlights new artists, promotes representation in films and keeps the music vibe flowing, while its ‍LatinX FitX & Wellness platform promotes healthy lifestyle choices and self-care. This understanding 2021 reports cite the U.S.

Travel 91

Travel Tourism Airlines Film 91

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Film your company party or awards ceremony.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

Buffer Social

AUGUST 6, 2018

Is your business prepared for the future of social media ? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. – Buffer. Brian : Hi everyone!

Influencer 61

Influencer Campaign Instagram Engagement 61

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Kikolani

AUGUST 5, 2010

How to use social media to get a job – simple things to do and to avoid if you are job hunting and easily searchable. Proper ways businesses should use social media – the responsibilities, time factors, and things to avoid. Social Media / Social Networking. 2010 Facebook Success Summit.

Mashup 121

Mashup Resources Facebook Engineering 121

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Leave them in the comments and we’ll discuss.

iPad 133

iPad Content iPhone Wireless 133

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Engagement rate.

Metrics 75

Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Engagement rate.

Metrics 40

Metrics Analytics Twitter Module 40

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos—pre, during, and post streaming. Types of LinkedIn video.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Writtent Blog

JULY 18, 2013

While estimates can vary, at least 30% of the population absorb information best when it’s illustrated, filmed, or drawn. Not only is Bullas one of the most universally-respected social media marketing experts, he knows a thing or two about content promotion. Her recommendations for your business? Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

ProBlogger

SEPTEMBER 4, 2012

Don’t fall for the social media trap. Yes folks, I said it: social media is by and large way less useful than its vastly superior counterpart: email. Social media is great in that it lets other people share your content. Bring out the pitchforks! Simplify your SEO.

Startup 45

Startup Tips Resources Alltop 45

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 202

Twitter B2B Crowdsourcing Consultant 202